BUSINESS PLAN

Project on Consumer Electronics

“Buy Awesome. Be Awesome”

PRESENTED BY:
AMAN KUMAR SHAH (41)
KUNAL RAI (21)
 INTRODUCTION

 Phoenix is an Indian electronics company which we setup in the year 2018 and
headquartered it in Bangalore. we make an invest in smartphones. We released our first
product in April 2019 but it was only launched in Bangalore. It is a domestic company
making handsets in the low-cost smartphone segment in India.

Type Pvt.Ltd
Industry Consumer Electronics
Founded 23rd May 2018
Founder Aman kr. Shah, Kunal Rai
Headquarters Bangalore
Areas Served India
Products Smartphones
Website www.Phoenix.com
 PRODUCT

Phoenix A1

KEY SPECIFICATIONS GENERAL

RAM : 4GB Launch Date : April 24th, 2019 (Official)
PROCESSOR : MediaTek Helio P22 Brand: Phoenix
REAR CAMERA : Model: A1
13 MP + 2 MP Operating System: Android v9.0 (Pie)
FRONT CAMERA : 8 MP SIM Slot(s): Dual SIM, GSM+GSM
BATTERY : 5000 mAh SIM Size: SIM1: Nano
DISPLAY : 6.52 inches SIM2: Nano
Network: 4G: Available (supports Indian bands)
3G: Available, 2G: Available
Fingerprint Sensor: Yes

DESIGN DISPLAY
Height: 165 mm Screen Size: 6.52 inches (16.56 cm)
Width: 76.3 mm Screen Resolution: 720 x 1600 pixels
Thickness: 8.7 mm Aspect Ratio: 20:9
Weight: 179 grams Bezel-less display: with waterdrop notch
Colours: Cosmic Purple, Quetzal Cyan Pixel Density: 269 ppi
Display Type: IPS LCD
Touch Screen: Capacitive Touchscreen, Multi-touch
Screen to Body Ratio: 90.3 %
PERFORMANCE STORAGE
Chipset: MediaTek Helio P22 Internal Memory: 64 GB
Processor: Octa core, 2 GHz, Cortex A53 Expandable Memory: Up to 256 GB
Architecture: 64 bit USB OTG Support: Yes
Graphics: PowerVR GE8320
RAM: 4 GB
CAMERA NETWORK & CONNECTIVITY
MAIN CAMERA SIM Size: SIM1: Nano, SIM2: Nano
Resolution: 13 MP + 2 MP Dual Primary Autofocus: Phase Detection autofocus Network Support: 4G (supports Indian bands), 3G, 2G
Physical Aperture: F1.8 VoLTE: Yes
Flash: Quad LED Flash SIM 1: 4G Bands:
Image Resolution: 4128 x 3096 Pixels TD-LTE 2600(band 38) / 2300(band 40) / 2500(band 41)
Settings: Exposure compensation, ISO control FD-LTE 2100(band 1) / 1800(band 3) / 900(band 8) / 850(band 5)
Shooting Modes: High Dynamic Range mode (HDR) 3G Bands:
Camera Features: Digital Zoom, Auto Flash, Face detection, Touch to focus UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
FRONT CAMERA GSM 1800 / 1900 / 850 / 900 MHz
Resolution: 8 MP Front Camera GPRS:
Physical Aperture: F2.0 Available
Flash: Yes, LED Flash EDGE:
Available
SIM 2: 4G Bands:
TD-LTE 2600(band 38) / 2300(band 40) / 2500(band 41)
FD-LTE 2100(band 1) / 1800(band 3) / 900(band 8) / 850(band 5)
3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
GPRS:
Available
EDGE:
Available
Wi-Fi: Wi-Fi 802.11, a/b/g/n
Wi-Fi Features: Mobile Hotspot
Bluetooth: v5.0
GPS: with A-GPS
USB Connectivity: Mass storage device, USB charging, microUSB 2.0
BATTERY MULTIMEDIA & SPECIAL FEATURES
Capacity: 5000 mAh Loudspeaker: Yes
Type: Li-ion Audio Jack: 3.5 mm
User Replaceable: No Fingerprint Sensor: Yes
a
TalkTime: Up to 18.1 Hours(4G)
Standby time: Up to 609 Hours(2G)
Fingerprint Sensor Position: Rear
Other Sensors: Light sensor, Proximity sensor, Accelerometer,
Compass

4GB+64GB= Rs. 6999 6GB+64GB= Rs. 8999 6GB+128GB= Rs. 9999

 Manufacturing Process

 Making of Prototype:

 Software Installation:
 Testing Phase

 Mass Production:
 Packaging:

 Shipment:
 Machinery

 Integrated Circuit Section.

 PCBA Section.
 Manufacturing Section.

 Supply Chain Management Section.

 Assembly Section.
Details of Raw Materials
 Others components required in manufacturing the smartphones
 Processor
 RAM
 ROM
 Speakers
 Networks
 Camera
 Layout

Entrance and
Exit PCBA Section

Raw Materials

Shipping and Manufacturing

Receiving Section
Integrated
Circuit Section

Warehouse

Assembly Section
 Finished Product
 PROMOTERS
 For the promotion of our products, we choose the following ways:
 1. Create a brand image, or logo.
 2. Advertisements
 • Print.
 • Commercials.
 3. Relying on the power of social networks:
 • Facebook Ads.
 4. Host an Event
 EFFLUENTS

 Life Cycle of a Phone

 For managing the wastages produced by the plant, we have incorporated the waste
management and control service and the name of the service provider is Sustainable-
Enviro Solutions.
 Market potential
 Regardless of all high end statistics on percentage of population that
own Android users, considering the fact that 40lacs people use
internet in Bangalore based on The Internet and Mobile
Association of India (IAMAI), in a recent report.
 Only 25lacs are considered active. Roughly enough, I think 10lacs
people in Bangalore use Android with elimination of all less used
mobile OS platforms like blackberry, iOS.
 Now, the cities we covered in distributing our products has a total
population is 40,000, out of which statistics shows that 30,000 are
android users. The units of products we are producing every month
is 1,000-2000 @rs.7,000.
 Marketing Strategies followed by us

 We set the price of our products at a cheap rate.

 We distributed our products to those retailers who have a good
amount of customers and sales rate.
 We focused and invested more in promotional activities.
 We provide a Custom UI(User Interface) that is more preferable to
the consumers because of regular updates and updated security
patch.
 THE COMPETITION

 The top mobile companies with their market share are given in
the below :
 COMPANY Market Share No of Units Sold
 Samsung 40%
 Realme35%
 Xiaomi 65%
 Vivo 10%
 Oppo8%
 Details about General Management and Technical Staff

GENERAL MANAGEMENT
 Chief Executive Officer (CEO) or President
 Marketing Manager
 Production Manager
 Accountant
 Shipping and receiving person or manager

TECHNICAL STAFF
 Mechanical Engineers
 Electronics Engineers
 TOTAL COST OF THE PROJECT
FIXED COST
 CAPITAL INVESTMENT COST IN Rs.
Total 25,00,000

FURNITURE 4,50,000
Initial cost 2,55,000
Working Capital Per 9,00,000
Month
Wage and salary 9,20,000
Other expenses 1,00,000
Total= 51,25,000
 Mode of finance
Sl.no Particulars Rate of Amount
interest  
1. Self - 20,50,000
Finance
40%
2. Bank loan 12% 30,60,000
(HDFC)
60%
 Cost and profitability

According to our calculations,

Total cost=51,25,000
Now, the number of units sold in a month is 1,000 and the
price will be Rs.7000
So, Total revenue = 70,00,000

NOW,
THE PROFIT = TOTAL REVENUE – TOTAL COST
=18,75,000
 SWOT ANALYSIS
1. Strengths
 Custom UI
 Lower price
 Availability of resources
 High specifications

2. Weakness
 High competition
 Less profit
 Lack of acceptance as it is a new product

3. Opportunity
 Most consumers search for “a value for money” product.
 Custom UI is on trending.
 Better service brings in more customers.
4. Threats
 Chances of not getting proper exposure in the market due to high competition
 Less number of Loyal customers.
 Increasing cost of resources.