FRAMEWORK
Current marketing Situation
EXECUTIVE SUMMARY
1.Summarizing main goal,
recommendations for the marketing
plan.
Controls
Help management assess results
after the plan is implemented.
Identify problems or performance
variations .
1.Market description.
Benefits and product features
Product review Objectives and issues
SWOT ANALYSIS
Competitive review Defining issues which may affect
company's marketing strategies and
Channels and Logistics review.
implementation.
Budgets Marketing strategy.
Action Programs
To look for the profitability . 4ps
How well the strategies are being
Plan for the expenditures and STP analysis
coordinated with the other
scheduling for the marketing departments.
program.
JUSTIFICATION
Why Bajaj electricals ltd?
• Bajaj Electricals Ltd (BEL) is an Indian consumer electrical equipment  manufacturing company based in Mumbai, Maharashtra
• It is one of the major player in consumer durables, Its main domains are lighting, consumer durable, engineering and projects.
• It is a part of the Bajaj group and its total revenue stands at US$400 million.
Why water heaters?
India’s water heater market projected to surpass $600million by 2023.
• Growth in the market is led by increasing number of new residential units and other construction activities.
• Moreover improving standard of living, technological advancements and rising demand for low cost and efficient water heaters is further expected to propel growth
in India’s water heater market over the next five years.
• Bajaj electrical ltd. is the number one player in domestic appliances(water heater) as it sells 600k water heaters annually and it is a market leader in this product.
• The study of this product will help us better understand the marketing strategy followed by Bajaj electrical ltd.
Why current framework
• It will help us align the company’s activities with its objectives.
• It will help us to gather immense knowledge about the strategies involved in each step of the marketing plan.