ENTREPRENEURSHIP

DEVELOPMENT
UMGG001
• To develop necessary knowledge and skills
for entrepreneurship
• Develop and strengthen entrepreneurial
quality
• Understand the process and procedure
involved in setting up enterprises

Course Objectives
Entrepreneurship concept, Characteristics of Successful
Entrepreneur, Knowledge and Skills of Entrepreneur,
Central and State Government Industrial Policies and
Regulations Prefeasibility Study, Criteria for Selection of
Product, Capital Budgeting, Feasibility Report Preparation
and Evaluation Criteria Finance and Human Resource
Mobilization, Operations Planning, Market and Channel
Selection, Growth Strategies, Product Launching,
Incubation, Venture capital

Course Content
• Entrepreneurship concept,
Characteristics of Successful
Entrepreneur, Knowledge and
Skills of Entrepreneur,

To develop necessary knowledge

and skills for entrepreneurship
Prefeasibility Study, Criteria for Selection of
Product, Capital Budgeting, Feasibility
Report Preparation and Evaluation Criteria
Finance and Human Resource Mobilization,
Operations Planning, Market and Channel
Selection, Growth Strategies, Product
Launching, Incubation, Venture capital

Develop and strengthen

entrepreneurial quality
Prefeasibility Study, Criteria for Selection of Product,
Capital Budgeting, Feasibility Report Preparation and
Evaluation Criteria Finance and Human Resource
Mobilization, Operations Planning, Market and
Channel Selection, Growth Strategies, Product
Launching, Incubation, Venture capital

Central and State Government Industrial Policies and

Regulations

Understand the process and procedure

involved in setting up enterprises
1. S.S.Khanka, “Entrepreneurial Development”; S. Chand & Co.
Ltd., 2011.
2. Hisrich R D and Peters M P, “Entrepreneurship”; Tata
McGraw-Hill, 5th Edition, 2012.
3. Mathew Manimala, “Entrepreneurship Theory at the Crossroads”,
Paradigms & Praxis, Biztrantra , 2nd Edition , 2009
4. Prasanna Chandra, “Projects – Planning, Analysis, Selection,
Implementation and Reviews”, Tata McGraw-Hill, 2015.
5. Rabindra N. Kanungo; “Entrepreneurship and Innovation”; Sage
Publications, 2014.

References
Places to Reach Us
making money.

When we Think about

Entrepreneur
 Flying in jets.

When we Think about

Entrepreneur
Image source : https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.theceomagazine.com%2Flifestyle%2Faviation%2Fairly-private-jet
%2F&psig=AOvVaw1Hl_PKYVjRN1c0sPESYilq&ust=1595353052206000&source=images&cd=vfe&ved=0CAMQjB1qFwoTCKCGtffL1OoCFQAAAAAdAAAAABAD
 Building rockets from Mars…

When we Think about

Entrepreneur
Image source : https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv
%3DjeplhWnwyMI&psig=AOvVaw2j8nBbDP3HiAjOoSH9Uxut&ust=1595353237616000&source=images&cd=vfe&ved=0CAMQjB1qFwoTCKDQ6ZXM1OoCFQAAAAAdAA
AAABAD
……making dramatic
presentations,
• pretending you know how to
spell entrepreneur.
• Think of entrepreneurs who
inspire you.
• Entrepreneur.
• --preneur.
• Entrepreneur.

When we Think about

Entrepreneur
• Pursuit: the actions of an individual entrepreneur —
drive, resiliency, focus, discipline, and balance
• Opportunity: the type of venture — a better, cheaper,
or more efficient offering for the customer
• Beyond resources controlled: managing the risks of
external constraints

Entrepreneurship is
the pursuit of opportunity beyond resources controlled

Entrepreneurship
• Initial Diagnostic Quizz 21/07/2020 (2.00 Pm)
• Top Myths
• Creativity Activities 21/07/2020 (3.00 Pm)
• Creativity Exercise - Two Words 21/07/2020 (3.00 Pm)
• Creativity Exercise - Mindmapping
• Creativity Exercise- Stone Test
• Brainstorming
• Finding Opportunities
• Filtering

Entrepreneurship
• Teaming

concept
• Team Design
• Team Launch
• Customers - Introduction
• Market Research
• Interviews
• Research Methods
• How to Interview

Entrepreneurship
concept
• Choosing a Customer
• Interview Insights
• Customer Persona
• Customer Priorities
• Customer v End User
• Example Survey
• Value Proposition

Entrepreneurship
concept
• Competitive Advantage
• Brainstorming Solutions
• Testing Your Offering
• Minimum Viable Product
• Product Development
• Customer Acquisition
• Elevator Pitch

Entrepreneurship
concept