Saint Joseph Academy of Dasmarinas Inc

SHS Department

Contemporary Philippine
Arts from the Regions
Integrative Art as Applied to
Contemporary Arts
Instructor: Em Gongora
What is Integrative Art?

Integrative Art, from the word “integrate”, refers

to art approaches or techniques that involve the use
of combination or mixed mediums.

Art refers to anything that attracts the five senses

and thus its mediums may be visual.
Modern Art
Modern Art
Modern Art
Modern Applications of Integrative Art
to Contemporary Art

1. Graphic Design = Because of the

advanced computer software
nowadays, this field is at its peak
where, with the aid of technology,
graphic designers are able to
integrate text, font styles, colors,
images, symbols and space into a
seamless and attractive layout.
• Graphic design is the process of visual
communication and problem-solving using one
or more of typography, photography and
illustration. The field is considered a subset of
visual communication and communication
design, but sometimes the term "graphic design"
is used synonymously.
• Graphic designers create and combine
symbols, images and text to form visual
representations of ideas and messages.
They use typography, visual arts and page
layout techniques to create visual
compositions.
• Common uses of graphic design include
corporate design (logos and branding),
editorial design (magazines, newspapers
and books), wayfinding or environmental
design, advertising, web design,
communication design, product packaging
and signage.
 Modern Applications of Integrative Art to
Contemporary Art

2. Animation = Again due to

technology, this field is also at its
peak. Here, the rendered
illustrations and texts are given
3D or 4D dimensions and
movement including sound.
• animation – the process of making
illusions of motion and the illusion
of change by means of the rapid
succession of sequential images that
minimally differ from each other.
 Modern Applications of Integrative Art to
Contemporary Art

• 3. Video & Film Making = These two

mediums of integrative art involve
the recording and broadcasting of
content through the use of moving
images, sounds, music, camera shots,
lighting, action, dialogues, etc.
• Filmmaking (or, in an academic
context, film production) is the
process of making a film, generally in
the sense of films intended for
extensive theatrical exhibition.
• Filmmaking involves a number of discrete
stages including an initial story, idea, or
commission, through screenwriting,
casting, shooting, sound recording and
reproduction, editing and screening the
finished product before an audience that
may result in a film release and exhibition.
• Filmmaking takes place in many places around
the world in a range of economic, social, and
political contexts, and using a variety of
technologies and cinematic techniques.
Typically, it involves a large number of people,
and can take from a few months to several
years to complete
 Modern Applications of Integrative Art
to Contemporary Art

4. Theater Production = This mixed

art medium utilizes motion, action,
voice, sounds, music, dancing,
lighting, costumes, props and stage
sets and backgrounds in conveying
the message of a story, drama or
musical.
 Modern Applications of Integrative
Art to Contemporary Art
5. Television Production = This
combines the use of videos, sounds
and music, camera shots, sets and
props, live studio, lighting, and
dialogues in broadcasting different
types of shows --- news, variety,
documentary, talk shows, soap
opera, etc.
• A television program (British English:
programmed) is a segment of content
intended for broadcast on over-the-air,
cable television or Internet television, other
than a commercial, trailer or any other
segment of content not serving as
attraction for viewership.
• It may be a single production or more
commonly, a series of related productions
(also called a television show) Television
programs may be fictional (as in comedies
and dramas), or non-fictional (as in
documentary, news, and reality television).
• It may be topical (as in the case of a local
newscast and some made-for-television
movies), or historical (as in the case of many
documentaries and fictional series). They
could be primarily instructional or
educational, or entertaining as is the case in
situation comedy and game shows.
•A drama program usually
features a set of actors playing
characters in a historical or
contemporary setting.
Subject Matter and Style in
Contemporary Art
Abstract Expressionism

• is a painting style in which the artists

applies paint in a manner that expresses
emotions and feelings in a spontaneous
way.
• The figures may be heavy in lines and color
without solid mass.
Kinetic art

• Is a sculpture that moves with the wind or its

powered by a machine or electricity
Op art
• Uses lines or images repeatedly to create an
optical illusion
Performance Art
• Combines a variety of media and the human body to
execute an artistic theatrical expression before a live
audience.

Environment Art
• Involves in the artistic creation or manipulation of
space such as landscape or architectural design that
may enclose its audience. Earthworks, or art using
stones, leaves, trees, grass, or other natural elements.
Feminist Art
• Emerged from concerns of female artists expressed through
art. They tackle issues of identity, sexuality, gender, roles,
equality, and the ways in which the female is treated in
society, among others.

Minimalism
• Had a stripped-down, pre-fabricated look, free of details and
often with flat surface but expresses a specific content or
statement. An example is electric wire emerging from the
wall that coils to form a particular shape.
Video Art

• Consist of images that are

recorded through a video and
viewed through television,
computer, or projection
screen.
Graffiti art
• Is a drawing, inscription or sketch
done hastily on a wall or other
surface made to be seen by the
public.
Post modern art

•Carries styles to extreme

practices, often expressing, an
idea through a mix of materials
such as found objects welded
together.
Body art

• Is an art form that uses the body as

the medium or main material. It can
be painted or clothed and used to
perform artistic act in public.
Tattooing and piercing are examples.
Digital Art

• Is done with the aid of computer to create an

image or design composed of bits and bytes.
The image can be printed on paper,
tarpaulin, or other medium.
Assignment #1

1. How did the rapid growth of technology contribute to the

development of integrative art?
2. How does modern society benefit from the relevant applications
of integrative art?
3. What are the common subject matter in contemporary art?
4. In contemporary art, the artist is free to choose his subject
matter. Sometimes, the subject matter is difficult to identify because
______________.
 Performance Task #1

Graphic Design
Architectural or Environmental Art
Famous Tourist Spot (from other country)