Outdoor media

o Out of home media

o Carries short messages
o suitable for remainder type of
advertisements
o Includes point of purchase ads , transit
ads , posters , wall paintings and
hoardings
Outdoor media

 Guides the potential buyer to the point

where the purchase can be made
 Outdoor advertising space can be
purchased in any region of the country
 Outdoor has the possibility of greater
exposure
Outdoor media
Advantages

 Dealer name and address can be incorporated

in this advertisements
 Suitable for remainder type of advertisements
 Message can be changed to suit the
geographical area
 Outdoor offers long life
Outdoor media
Disadvantages

 Long messages are not possible

 People can be exposed to this media
when they are in transit
 Outdoor advertising is non – selective
 Outdoor advertising when employed on
national basis, is relatively expensive
Outdoor verses other Media

 It is out of home or out of door

 The viewer has to incur no expenditure
 Ad message is not brought to the
audience but it is the audience who go
to the message
 Outdoor are more appropriate for
remainder type of advertisements
Bill Boards
 Outdoor advertising is mostly bill board
advertising
 After the road network has increased road
side poster became an useful medium
 The word poster is used to convey an
advertising message, and it is posted in a
structure built for that purpose
 The poster is sheet of paper, 28 inches by 41
inches
Neon signs
 Neon signs are electronically controlled
 Once seen a part, we desire to see the
whole sequence
 Neon signs are put up near signals in
the cities so that the people who wait
for the signal could read the
advertisements
 Hoardings
 Hoardings are put up on either side of the
National highways
 Hoardings offer repetitive exposure
 The curves in the national high ways are
the best location for the hoardings
 Few companies promote their products
through hoardings
Transit advertising
 Advertisements on the moving
vehicles , bus stands , railway stations
and air terminals are called transit
advertisements
 The transit advertising operator places
and maintains the transit
advertisements on the vehicles for
which the advertiser contracts
Point of Purchase
Advertisements
 It is the last in the chain of influence
on the consumer
 It influences the consumer to go for a
specific brand of product
 It is put up before the super markets
and departmental stores
 It includes wall posters, banners ,
danglers and displays