VRIO Analysis and Alternatives

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VRIO Analysis and Alternatives

Organization
Value Rarity Imitability
Alternatives (are we organized around
(is it valuable?) (is it rare?) (is it hard to imitate?)
it?)

• • • •
Alternative 1 No Yes No Yes

• • • •
Alternative 2 Yes Yes Yes Yes

• Hybrid of Offline & Online


• Online world will give and permanent and real time
• Adding products like jewelry, Toys and appliances presence offline world will be more than just print
which are low in the popularity to the product mix. advertising
• Optimize supply chain and inventory management
• Increasing these product categories horizontally
• IOT
and vertically to establish a product mix which is
usually sold online. • Consolidate stores where needed
• Optimize floor layout
• Acquiring products to be sold exclusively and
• Make pricing pricing a priority
providing spaces to these products in BB’s offline
stores. • Different BB with services

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