India Digital Advertising Report- June 2020

Executive Summary:
1. June Total website access session number was 1,091,499 (310% rise in overall compare to the last month)
2. The Three most searched key words were: ac, careers, warranty
3. The Total Number of Enquiries were: 1,054

MEI Website Changes

  Changes Working hours Changes Working hours
Google Indexing Issue 28 Publish revised RAC and PAC catalogues 3
Redundant Hostname correction 18 Home page warranty Extension banner Update 1
FA - e F@ctory Case study pages 12
Creating and incorporating AC Banners 12
Authorize Dealers update 5

Digital Assets Performance:

Month 4 5 6 7 8 9 10 11 12 1 2 3

Visitors-GWI 71,957 113,196 838,809

Enquiries-
473 479 845
GWI
Visitors-MEI 36,292 98,034 72,342
Enquiries-
322 391 209
MEI
Facebook 479,962 503,868 532,779
LinkedIn 91,482 97,062 105,226

Website Performance Overview:

In.MitsubishiElectric.com MitsubishiElectric.in
PARAMETERS May June PARAMETERS May June
Web sessions 137,115 997,854 Web sessions 128,900 93,645
Average session duration 00:00:32 00:00:32 Average session duration 00:02:40 00:02:35

Bounce rate 77.36% 75.67% Bounce rate 44.29% 45.44%

New visitors 107,507 838,272 New visitors 94,388 67,224

Mobile User Percentage 91.00 82.68 Mobile User Percentage 71.96 68.83

Desktop User Percentage 8.60 16.54 Desktop User Percentage 27.34 30.47
120,000
Region wise Website Sessions

90,000
(In Ten Thousands) :

60,000

30,000