Professional Documents
Culture Documents
Group 6
Group 6
Group: 6
Abhishek MU (19DM014)
Alankrita Shrivastava (19DM026)
Apoorva Kaushik (19DM046)
Deepa Raghuwanshi (19DM065)
Malay Pant (19DM100)
Neha Sharma (19DM122)
ABOUT THE
COMPANY
Name- Mozzy
•Mission- designing a Smartphone that balances
high-end quality with a very affordable price as
compared to other phones of same class.
•Simplicity and user friendly features.
•We intend to capture wide Indian market with
our product. We are making our product
available for urban cities across the country
along with experience and service stores.
•Offline as well as online channels to reach the
wider audience.
CURRENT MARKET SCENARIO
• India is the second-largest mobile market, ahead of the US- 400 million Smartphone users.
• 33% of phones sold are in Rs. 11,000 to Rs. 18,000 price range, and is the fastest-growing
segment.
• India is the second-largest Smartphone market after China, in 2019- 158 million
Smartphones shipped to India.
• Chinese Smartphone brands – Xiaomi, Oppo, Vivo, Realme, Oneplus accounts for over 72%
of the mobiles sold in the country, while rest is taken by Samsung, Asus, Apple, and Google.
• Growing rapidly- huge online discounts and aggressive launches.
• Xiaomi, with 27% market share, is number 1 mobile brand in India. Followed by Vivo that
has a 21% share, and Samsung has slipped to third with a 19% share. This is one of the
biggest upsets as Samsung has been number 2 in the market for more than 2 years (since
Q4-2017). Oppo and Realme (Sub-brand of Oppo) have 12% and 8% share.
• Other brands including Apple, Lenovo, Motorola, LG, Google, Asus individually have less
than 3% market share in India.
While purchasing a smartphone how do you
rank these features?
2%
9%
RAM
30% Storage
12%
Camera
Design
21%
Battery
26%
Processer
STP
SEGMENTATION TARGETING POSITIONING
1. GEOGRAPHIC High-End phones in Tier 1 & Creating a unique brand
Tier 1, Tier 2, Tier 3 cities Tier 2 and subsequently in image as a high end value
Tier 3 cities driven brand, affordable to
all and best features at
lowest rates.
2. DEMOGRAPHIC 15 to 40 years of age, Males
Age- 15 to 40, 40+ & Females, Students,
Gender- Male & Female
Income- High Income, Upper Middle Employees and Professionals
Class Income, Middle Class Income
3. PYSCHOGRAPHIC Struggler, Aspirer, Explorer
Customer Lifestyle
4 P’s
PRODUCT PRICE PLACE PROMOTION
With the following specifications, it'll be hard to find better phone for android geeks:
1. Snapdragon 865 and super fast 55W charging.. It works on the operating system of Android v10(Q).
2. Display- With Gorilla glass 5 protection, it comes with 6.44 inches of bezel-less and punch hole display.
3. Performance- Qualcomm Snapdragon 865 Octa core Processor, 8 GB RAM, 128 GB internal storage,
Non-Expandable Memory
4. Camera- 48 + 13 + 13 + 2 MP Quad Rear Cameras, 16 MP Front Camera
5. Battery- 4440 mAh battery with Super Flash Charging, charges upto 50% in 15 minutes
6. Connectivity- Dual SIM: Nano + Nano with VoLTE support, Both supporting 3G/4G
7. 7. Special Features- On-screen Fingerprint Sensor which unlocks in 0.29 seconds, Face Unlock, 3.5 mm
headphone jack present
8. Security & Sensors- Fingerprint Sensor ; Light sensor, Proximity sensor, Accelerometer, Compass,
Gyroscope
Competitors Analysis
Company Lowest Range- Highest Range Series under the Compnay
Facebook-
- new product launch
- Videos, which are appealing to customers
XIAOMI
Instagram-
- new product launch
- Videos, which are appealing to customers
Competitors: Digital Media
Marketing
Company Digital Marketing
• Newspaper & TV
Advertisements
• YouTube Ad Campaign
• Facebook Ad Campaign
• Google Ad Campaign
Newspaper & Television Advertisement
• Newspaper advertising can target specific demographics that are
traditionally more difficult to reach through other mediums.
• Newspaper advertising is more flexible- Exact size, design and location of
the ad.
• Newspaper ads provide overall ROI by three times.
• Newspapers are trusted.
• TV reaches a much larger audience
• It reaches viewers when they’re the most attentive.
• It allows you to convey your message with sight, sound, and motion.
• Allows us to be more creative.
Volume 31, Issue 315
Hindustan Daily Monday, March 9,2020
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