JJEEF Fashion

Clothing Wear

JJEEF Fashion Clothing PHILIPPINES Judyanfuentes@yahoo.com Location;

JUDY AN FUENTES 5018 Tagalog/English Balasan Public Market
SALVACION, BALASAN, ILOILO 09306953187 November 16, 2019
ILOILO CITY
EXECUTIVE SUMMARY
JJEEF FASHION CLOTHING WEAR IS A NEW CLOTHING STORE THAT CATERS TO THE BALASAN PUBLIC MARKET. AS
OUR NAME SUGGESTS OUR FOCUS IS TO PROVIDE CLOTHES BASE ON FASHION TRENDS AND POSITION OURSELVES
AS THE TOP RETAIL STORE SERVICING THIS PARTICULAR MARKET.
 
MISSION
JJEEF FASHION CLOTHING WEAR MISSION IS TO OFFER QUALITY, NAME BRAND CLOTHING WEAR IN AN
ASSORTMENT OF SIZES AND STYLES TO ACCOMMODATE ALL VARYING BODY STYLES AND SHAPES.
 
VISION
TO INNOVATE, TO LEAD, TO ENHANCE, TO PROVIDE BEST-VALUE PRODUCTS AND SERVICES TO ALL CUSTOMERS. TO
MAKE A DIFFERENCE THROUGH OUR BRANDING TO STAY AHEAD OF FASHION TRENDS, MARKET CHANGES AND
THE LATEST TECHNOLOGY. TO ENHANCE THE QUALITY OF LIFE FOR OUR BUSINESS PARTNERS, CUSTOMERS AND
EMPLOYEES.
CULTURE
CLOTHING MEANS SOMETHING DIFFERENT TO PEOPLE FROM CONTRASTING BACKGROUNDS AS A PERSON’S
CULTURE CAN SHAPE HIS OR HER RELATIONSHIP WITH CLOTHING. WHAT PEOPLE WEAR SAYS A LOT ABOUT THEM;
IT IS A FORM OF SELF-EXPRESSION. CLOTHING IS ONE WAY A CULTURE EXPRESSES WHAT A PEOPLE VALUE. IT IS
IMPORTANT TO RESPECT THESE DIFFERENCES AND UNDERSTAND THAT THE CULTURAL RULES OF CLOTHING THAT
APPLY IN ONE AREA OF THE WORLD MAY NOT BE AS APPLICABLE IN ANOTHER. I BUILD THIS BUSINESS FOR IT IS
EASY TO GO WITH BECAUSE IT IS LOCATED AT THE BALASAN PUBLIC MARKET AND PEOPLE THERE ARE VERY FOND
OF FASHION TREND CLOTHES, AND SO THEY WILL NOT WASTE THEIR TIME TO GO AT THE CITY TO BUY BRANDED
AND AFFORDABLE CLOTHES FOR I WILL CATER THEM THE CLOTHES THAT THEY LOVE TO WEAR.
COMPANY DESCRIPTION
IT SELL’S THE HOTTEST TRENDS AND FASHIONS WITH OUR OWN RETAIL CLOTHING STORE OR FASHION
BOUTIQUE. WE USE THIS FREE CLOTHING LINE BUSINESS PLAN TO GET OUR BUSINESS STARTED, INCLUDING
SETTING UP AN ONLINE CLOTHING STORE.
THE FASHION AND RETAIL INDUSTRY TENDS TO BE OVERLY YOUTH FOCUSED. HOWEVER, BY CLOSELY FOLLOWING
GENERATIONAL FASHION TRENDS AS WELL AS OUR OWN CUSTOMERS’ PURCHASING PREFERENCES, WE WILL
TAILOR OUR INVENTORY TO MEET THE SPECIFIC NEEDS OF OUR CLIENTELE.
OPPORTUNITIES ANALYSIS & PLAN
 INDUSTRY ANALYSIS
A JJEEF FASHION CLOTHING WEAR OFFERS A FREE SHIRT PRINTING, A FREE RAFFLE TICKET FOR
ALL BUYERS WHO BOUGHT 1500 ABOVE, AND 5% DISCOUNT TO ANY ITEM. SO THAT CUSTOMERS
WILL TEND TO GO BACK AGAIN FOR IT IS VERY AFFORDABLE AND HIGH QUALITY PRODUCT.
ENVIRONMENT ANALYSIS
WE WILL MAINTAIN THE CLEANLINESS OF OUR AREA NOT JUST INSIDE BUT THE OUTSIDE AS
WELL. THE CLOTHES AND STUFFS FOR MEN WILL BE SEPARATED FROM THE CLOTHES AND STUFFS
FOR WOMEN SO THAT IT IS EASY FOR THE CUSTOMER TO GO LOOK FOR THE ITEM THAT THEY
WANTED TO BUY SINCE IT IS WELL ORGANIZE.
COMPETITIVE ANALYSIS
SINCE I HAVE A LOT OF COMPETITION IN MY BUSINESS I WANT TO BE UNIQUE FROM OTHER
CLOTHING WEAR STORE, AND MAKE SURE THAT I WILL BE DIFFERENT FROM THEM BY GIVING
THEM DISCOUNT, PROMO AND WE WILL ASSESS THEME NICELY SO THAT THEY WILL NEVER BE
UNCOMFORTABLE OR SHY TO CONSULT US IF EVER THEY HAVE A QUESTION REGARDING ON OUR
PRODUCT.
MARKETING STRATEGY & PLAN
 
PRODUCT
JJEEF’S FASHION CLOTHING WEAR PRODUCTS:
FOR MEN:
-SHIRT FOR MEN
-PANTS
-JEANS FOR MEN
-JACKET WITH/WITHOUT HOOD
-FORMAL ATTIRE TOP FOR MEN
-SLACKS
FOR WOMEN:
-SHIRT FOR WOMEN
-SKIRT
-SHORTS
-JEANS FOR WOMEN
-CASUAL DRESSES
-GOWNS
PRICING

SHIRT FOR MEN/WOMEN ------- PHP200-300

SLACKS/SKIRT ------- PHP250-350

JEANS FOR MEN/WOMEN ------- PHP350-400

SHORTS/PANTS ------- PHP200-250

JACKET WITH/WITHOUT HOOD ------- PHP250-300

FORMAL ATTIRE TOP FOR MEN ------- PHP450-500

CASUAL DRESSES ------- PHP450-500

PROMOTION

WE GIVE 5% DISCOUNT IN ALL ITEMS

FREE RAFFLE TICKET IN EVERY 1500 CONSUME

FREE SHIRT PRINTING

WE WILL ALSO GIVE SOME FLIERS, AND ADVERTISEMENT TO PROMOTE OUR STORE.

 
PLACE
PLACE IS THE MOST IMPORTANT WHEN IT COMES IN PUTTING UP A BUSINESS. JJEEF FASHION CLOTHES WEAR IS
LOCATED AT THE PUBLIC MARKET, AND IT IS AT THE SIDE OF THE HIGHWAY THAT’S WHY IT IS EASY TO LOCATE BY A
CUSTOMER.
 
MANAGEMENT & OPERATION
 
MANAGEMENT TEAM
OWNER/MANAGER: JUDY AN FUENTES
CEO: ARNEL BELLOSILLO
CASHIER: SHINLY JADE DADOR
SALES LADY: RASSEL VERGARA
MARY GRACE DAYALO
LORLY ABONG
SALES BOY: CYRIL HILAL
RODNIE VASQUEZ
THESE ARE THE PERSON WHO BRING TREMENDOUS EXPERIENCE AND RELATIONSHIPS TO THIS BUSINESS. STAFFS
OR TEAM IN MANAGING A BUSINESS PLAYS A WIDE ROLE IN MAKING A BUSINESS SUCCESSFUL. THE
MANAGEMENT TEAM OF THE COMPANY. THEY SHOULD BE TRAINED WELL AND ORIENTED FOR THEIR JOB AND
DESIGNATED AREA SO THAT THEY KNOW WHAT THEIR RESPONSIBILITIES IS AND WHAT THEY WILL DO. IT IS TO
AVOID COMMOTION AND MAKE THE AREA WELL ORGANIZE.
RESEARCH & DEVELOPMENT
JJEEF FASHION CLOTHING WEAR NOT ONLY DEVELOPS THE CLOTHING LINE BUT SUPPORT IT WITH ADVERTISING
AND PROMOTIONS CAMPAIGNS. OUR STORE PLANS TO STRENGTHEN ITS PARTNERSHIP WITH RETAILERS BY
DEVELOPING BRAND AWARENESS. JJEEF FASHION CLOTHING WEAR INTENDS TO MARKET ITS LINE AS AN
ALTERNATIVE TO EXISTING CLOTHING WEAR, AND DIFFERENTIATE ITSELF BY MARKETING STRATEGIES,
EXCLUSIVENESS, AND HIGH BRAND AWARENESS.
PHYSICAL LOCATIONS
THE BEST LOCATION FOR A BUSINESS COMBINES VISIBILITY, AFFORDABILITY, AND LEASE TERMS YOU CAN LIVE
WITH. YOU NEED TO BE WHERE THE ACTION IS, SO DECIDING WHERE TO PUT A BUSINESS IS EVERY BIT AS
IMPORTANT AS THE BUSINESS YOU DECIDE TO GO INTO. MAKE SURE THAT YOUR BUSINESS PLACE IS EASY TO GO
OR TO FOUND BY THE CUSTOMER. THERE ARE THREE PHASES OF CHOOSING A LOCATION FOR PUTTING UP A
RETAIL BUSINESS: SELECTION OF THE CITY, CHOICE OF AN AREA OR TYPE OF LOCATION WITHIN A CITY, AND
IDENTIFICATION OF A SPECIFIC SITE.
FACILITIES
-EFFECTIVE USE OF SIGNAGE
-SHELVES AND RACKS
-TYPES OF HANGERS
-TYPES OF DISPLAY CASES
-MIRRORS ARE ESSENTIAL
-MANNEQUINS TO SHOW CLOTHING
-SALES MATERIALS AND TAGS
-CASH REGISTER VERSUS A POINT-OF-SALE SYSTEM (POS)
-ADEQUATE CLEANING SUPPLIES
INVENTORY

-Shirt for men -Shelves and racks

-Pants -Types of hangers
-Jeans for men -Types of display cases
-Jacket with/without hood -Mirrors are essential
-Formal attire top for men -Mannequins to show clothing
-Slacks -Sales materials and tags
-Shirt for women -Effective use of signage
-Skirt -Adequate cleaning supplies
-Shorts
-Jeans for women
-Casual dresses
-Gowns
 PRODUCTION
WE MAKE SURE THAT THE CLOTHES WE WHOLESALE FROM A CLOTHING COMPANY IS A
HIGHLY QUALITY BRAND, PURELY COTTON AND IT FITS WITH THE SEASON, NEEDS OF
THE CLIENT, AND A FASHION TREND SO THAT THE WE MEET CUSTOMERS SATISFACTION.

QUALITY ASSURANCE
100% COTTON AND A HIGH QUALITY BRAND OF CLOTHES. IF THE FABRIC FEELS SOFT
BUT FIRM AT THE SAME TIME, THEN CHANCES ARE THAT IT IS A GOOD QUALITY
MATERIAL. THAT’S WHY WE ASSURE AND MAKE SURE THAT OUR CUSTOMER SURELY
FEELS COMFORTABLE.
 
 PRODUCTION
WE MAKE SURE THAT THE CLOTHES WE WHOLESALE FROM A CLOTHING COMPANY IS A
HIGHLY QUALITY BRAND, PURELY COTTON AND IT FITS WITH THE SEASON, NEEDS OF
THE CLIENT, AND A FASHION TREND SO THAT THE WE MEET CUSTOMERS
SATISFACTION.
QUALITY ASSURANCE
100% COTTON AND A HIGH QUALITY BRAND OF CLOTHES. IF THE FABRIC FEELS SOFT
BUT FIRM AT THE SAME TIME, THEN CHANCES ARE THAT IT IS A GOOD QUALITY
MATERIAL. THAT’S WHY WE ASSURE AND MAKE SURE THAT OUR CUSTOMER SURELY
FEELS COMFORTABLE.
 
FINANCIAL ANALYSIS & PROJECTIONS
 
SOURCES & USES OF CAPITAL
THE SOURCES AND USES MUST EQUAL EACH OTHER TOTAL PURCHASE PRICE PLUS TRANSACTION COSTS.
TYPICAL SOURCES OF CAPITAL INCLUDE:
BANK DEPT;
VENDOR FINANCING (VTB OR EARNOUT);
MEZZANINE DEPT;
EQUITY
USES OF CAPITAL;
CAPITAL ASSETS;
WORKING CAPITAL
GOODWILL; AND/OR
TRANSACTION COSTS
CASH FLOW PROJECTION
THE FOLLOWING TABLE EXPLAINS PROJECTED CASH FLOW. 

PRO FORMAL CASH FLOW

YEAR 1 YEAR 2 YEAR 3

Cash Received

Cash from Operations

Cash Sales php284,200 php369,460 php480,290

SUBTOTAL CASH FROM OPERATIONS PHP284,200 PHP369,460 PHP480,290
Additional Cash Received
Sales Tax, VAT, HST/GST Received php0 php0 php0
New Current Borrowing php0 php0 php0
New Other Liabilities (interest-free) php0 php0 php0
New Long-term Liabilities php0 php0 php0
Sales of Other Current Assets php0 php0 php0
Sales of Long-term Assets php0 php0 php0
New Investment Received php0 php0 php0
SUBTOTAL CASH RECEIVED PHP284,200 PHP369,460 PHP480,290
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending Php44,115 php48,527 php53,379
Bill Payments php174,454 php244,577 php315,576
SUBTOTAL SPENT ON OPERATIONS PHP218,569 PHP293,103 PHP368,955
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out php0 php0 php0
Principal Repayment of Current Borrowing php0 php0 php0
Other Liabilities Principal Repayment php0 php0 php0
Long-term Liabilities Principal Repayment php3,300 php3,300 php3,300
Purchase Other Current Assets php0 php0 php0

Purchase Long-term Assets php0 php0 php0

Dividends php0 php0 php0

SUBTOTAL CASH SPENT PHP221,869 PHP296,403 PHP372,255

Net Cash Flow php62,331 php73,057 php108,035

Cash Balance php62,715 php135,771 php243,806

BALANCE SHEET PROJECTIONS
THE FOLLOWING TABLE EXPLAINS THE PROJECTED BALANCE SHEET.

PRO FORMA BALANCE SHEET

YEAR 1 YEAR 2 YEAR 3

Assets

Current Assets

Cash php62,715 php135,771 php243,806

Inventory php13,365 php17,375 php22,586
Other Current Assets php0 php0 php0
TOTAL CURRENT ASSETS PHP76,080 PHP153,146 PHP266,393
Long-term Assets

Long-term Assets php0 php0 php0

Accumulated Depreciation php0 php0 php0
TOTAL LONG-TERM ASSETS PHP0 PHP0 PHP0
TOTAL ASSETS PHP76,080 PHP153,146 PHP266,393
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable php15,762 php20,491 php26,426
Current Borrowing php0 php0 php0
Other Current Liabilities php2,000 php2,000 php2,000
SUBTOTAL CURRENT LIABILITIES PHP17,762 PHP22,491 PHP28,426
Long-term Liabilities php13,400 php10,100 php6,800
TOTAL LIABILITIES PHP31,162 PHP32,591 PHP35,226
Paid-in Capital php5,100 php5,100 php5,100
Retained Earnings (php9,416) php39,818 php115,455
Earnings php49,234 php75,637 php110,612
TOTAL CAPITAL PHP44,918 PHP120,555 PHP231,167
TOTAL LIABILITIES AND CAPITAL PHP76,080 PHP153,146 PHP266,393
Net Worth php44,918 php120,555 php231,167
 INCOME STATEMENT PROJECTIONS
Year 1 Year 2 Year 3 Year 4 Year 5
Revenues php1,976,000 php2,074,800 php2,178,540 php2,287,467 php2,401,840

Cost of sales 1,213,659 1,274,342 1,338,059 1,404,962 1,475,210

Gross profit php762,341 php800,458 php840,481 php882,505 php926,630

Accounting 6,000 6,300 6,615 6,946 7,293

Advertising & promotions 15,000 12,360 12,731 13,113 13,506

Bank charges 41,496 43,571 45,749 48,037 50,439

Compensation & benefits 246,643 254,042 261,663 269,513 277,598

Consulting fees 2,400 0 0 0 0

Insurance 1,000 1,050 1,103 1,158 1,216
Lease, facilities 336,000 336,000 336,000 336,000 336,000
Legal & professional 500 500 500 500 500
Licenses & fees 500 510 520 531 541
Maintenance 600 612 624 637 649
Miscellaneous 1,800 1,836 1,873 1,910 1,948
Office supplies 2,700 2,754 2,809 2,865 2,923
Security 720 742 764 787 810
 Telephone 1,800 1,836 1,873 1,910 1,948

Utilities 4,200 4,410 4,631 4,862 5,105

Website 1,800 1,800 1,800 1,800 1,800

Total operating expenses 663,159 668,323 679,255 690,569 702,276

EBIDTA php99,182 php132,135 php161,226 php191,936 php224,354

Depreciation 4,916 4,916 4,916 4,916 4,916

Operating profit php94,266 php127,219 php156,310 php187,020 php219,438

Interest expense 43,199 40,274 37,059 33,524 29,639

Earnings before taxes 51,067 86,945 119,251 153,496 189,799

Income taxes 17,873 30,431 41,738 53,724 66,429

Net income php33,194 php56,514 php77,513 php99,772 php123,370

BREAK-EVEN ANALYSIS
A BREAK-EVEN ANALYSIS TABLE HAS BEEN COMPLETED ON THE BASIS OF AVERAGE COSTS/PRICES.
WE RECOMMEND USING LIVEPLAN AS THE EASIEST WAY TO CREATE GRAPHS FOR YOUR OWN
BUSINESS PLAN.

Monthly Units Break-even 248

Monthly Revenue Break-even php11,712

Assumptions:

Average Per-Unit Revenue php47.21

Average Per-Unit Variable Cost php23.60

Estimated Monthly Fixed Cost php5,856

 FUNDING REQUEST & EXIT STRATEGY
AMOUNT & TYPE OF FUNDS

-Shirt for men php150 -Gowns php2,

000
-Pants php150 -4 Shelves and racks php8,
-Jeans for men php200 000
-Jacket with/without hood php200 -Types of hangers php5,
-Formal attire top for men php220 000
-Slacks php150 -Types of display cases php5,
-Shirt for women php130 000
-Skirt php150 -4 Mirrors are essential php2,
-Shorts php120 000
-Jeans for women php200 -Mannequins to show clothing php3,
-Casual dresses php200 000
-Sales materials and tags php2,
000
-Effective use of signage php2,
000
-Adequate cleaning supplies php10,
000
EXIT PLAN
• CLOSE DOWN A NON-PROFITABLE BUSINESS
• EXECUTE AN INVESTMENT OR BUSINESS VENTURE WHEN PROFIT OBJECTIVES ARE MET
• CLOSE DOWN A BUSINESS IN THE EVENT OF A SIGNIFICANT CHANGE IN MARKET
CONDITIONS
• SELL AN INVESTMENT OR A COMPANY
• SELL AN UNSUCCESSFUL COMPANY TO LIMIT LOSSES
• REDUCE OWNERSHIP IN A COMPANY OR GIVE UP CONTROL
MILESTONES
WE WILL USE THE MILESTONES TO FACILITATE REAL MANAGEMENT. FOR EXAMPLE, DURING
A MEETING WITH ALL MANAGERS, DISCUSS THE RELEVANT MILESTONES FOR THAT TIME
PERIOD. ARE YOU ON BUDGET? ON TIME, DO YOU NEED TO MAKE ANY CORRECTIONS?
THE VALUE OF A PLAN IS MEASURED IN ITS IMPLEMENTATION.
THE MILESTONES SHOULD BE ONE OF THE MOST IMPORTANT SECTIONS OF THE ENTIRE
BUSINESS PLAN. EACH MARKETING AND SALES-RELATED PROGRAM YOU PLAN SHOULD
BE LISTED IN THE TABLE AND EXPLAINED IN THE ACCOMPANYING TEXT, ALONG WITH
RELEVANT DETAILS. YOU WANT TO CEMENT YOUR SALES STRATEGY WITH PROGRAMS
THAT MAKE IT REAL.
• HOW IS THIS STRATEGY TO BE IMPLEMENTED?
• DO YOU HAVE CONCRETE AND SPECIFIC PLANS?
• HOW WILL IMPLEMENTATION AND SUCCESS BE MEASURED?