Sample 1 Cohort Analysis

Using Wide and Deep Nets

Group
10 08 10 20 47 50
Aditya Chandu Subhasis Soham Kowshik
Road Map or Index Page

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Motivation behind using Cohort Analysis

For an any company, the #1 focus is Growth

Too many companies focus only on acquisition not on retention

44 percent of companies admit they focus more on acquisition than retention, and only 18 percent
claim to focus more on retention - Study

But, what’s the use if the product have got thousands of users but none of them uses it.

Then the company is wasting time and money

Motivation behind using Cohort Analysis

Retention is the key to the real growth

In order to retain the customers,

need to understand who they are That’s why we need Cohort
and how they engage with the Analysis
product
What is Cohort Analysis ?
Cohort
• Group of users
• Share common characteristics
E.g. : students share the same date of graduation

Cohort Analysis

• Cohort analysis uses data to show why users

like the website or product.
• Watch the behavior of cohorts over a period
of time
Understanding the Cohort analytics options in
Google Analytics
 Cohort analysis report
Shared Characteristic of each
cohort
E.g. If Acquisition Date option is
selected then cohort are grouped
based on signup date

The time frame that determines the

size of each cohort

The metric metric that being

measured for each cohort

The time boundary that determines

what data appears in the report

To understand each cohort’s

activity
Over time boundary .
week over week in this example

Grouping users based on their

signup date or date of acquisition
 Cohort Analysis using
Google Merchandise store data
as an example
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Summary

• Comparing different cohorts at the same stage in their life cycle E.g. Can
assess the affect of new feature change
• Watch cohort over a period of time to understand how many users are
coming back
• Understand how string & valuable a cohort is .