Understanding

The HTML Document Life Cycle

  Within the development phase are four
subprocess:
Developing Planning
Documents Organizing
Creating
Testing
 What
What does
does your
your audience
audience want?
want?

What
What do
do you
you want
want to
to provide?
provide?
Planning
Planning
Where’s
Where’s the
the middle
middle ground?
ground?

Hierarchical
Hierarchical
?? ??
Organizing
Organizing ?? Linear
Linear
??
?? Webbed
Webbed

Template/
Template/ Design
Design // Master
Master Document
Document

Creating
Creating Linear
Linear

Webbed
Webbed

Overall
OverallAppearance
Appearance

Testing
Testing Usability
Usability

Readability
Readability

Accuracy
Accuracy

Planning
What do your Visitors Want?
At WAMMI, Inc., a survey revealed that visitors
were interested in knowing what models were
available, their cost, and their reliability and
safety records. They also wanted to be able to
request brochures and locate local dealerships.
 Their list of wants looked like this:
• Available models
• Cost
Planning • Safety record
What do your Visitors Want? • Reliability record
• Contact information
• Request brochure
• List of dealerships
  A great way to start figuring out what you want
Planning to include is to take a look at materials you
What Do You Want to Provide?
already have on hand.
  For example, marketing materials is often
Planning include information about the company,
What Do You Want to Provide? products, and services suitable for use on Web
site.
  If you don’t have access to marketing materials
Planning (or the marketing guru), ask your self a few
What Do You Want to Provide?
questions:
 What do I want people to know about the
organization? What is the corporate mission
statement? What are the company’s goal?
Planning
What Do You Want to Provide?
What are the company’s products or services?
How do they help people? How do people use
them?
 How do customers order our products?

Is repair history or safety information so

positive that I want publicize it?
Planning
What Do You Want to Provide?
Can I include product specifications?

What product information can I send to people

if they request it?
 Can I provide answers to frequently asked
questions?

Do I want to include information about

employees? Do their skills and experience play a
Planning big part in how well our products are made or
What Do You Want to Provide? sold?

Can I provide information that is more timely,

useful, or effective than other marketing
materials, such as brochures or pamphlets,
provide?

Planning
What Do You Want to Provide?
WAMMI, Inc. decided to provide general
information about the company, tell potential
customers about the various models, show a
few snazzy pictures, and brag about the cars’
reliability records. They were unsure about
discussing prices because they were higher
than those of their competitors, and likewise
they were unsure whether to publicize safety
records- they were only average.
 The final list looks like this:

Definite:
• Company Information
Planning • Car model
What Do You Want to Provide? • Photos
• Contact Information
Maybe:
• Prices
• Safety records