DIGITAL

TRANSFORMATION
PRESENTED BY YOU EXEC
 Six Building Blocks of Digital Transformation

Strategy and Innovation

Focus on future value an drive fueled by
experimentation
Customer Decision Journey
Deep analysis and ethnographic research to understand how and
why customers make decisions
Process Automation
Reinvented processes and customer journeys through
automation and agile processes
Organization
Agile, flexible, and collaborative processes and
capabilities that follow strategy
Technology
2-Speed IT to support core functions and
rapid development
Data Analytics
Usable and relevant customer analytics tied
to goals and strategies
Emerging Technology Trends

Connected devices of all kinds and The uninterrupted trend of using Protection of information
cheap integrations everywhere mobile devices impacts how systems from theft or damage
create large amounts of data in people interact, use information, to the hardware, the software,
need of effective management. and how businesses reach them. and the information of our
SOCIAL users.
CLOUD BIG DATA
MEDIA

INTERNET CYBER
Enable new ways and drive Virtualize and consume MOBILITY Analytics and access to the
OF SECURITY
expectations of interaction, infrastructure, platforms, and right data enable new insights
THINGS
personalization, and building applications as a service (XaaS) and decision-rich information,
relationships within organization and enables better scalability and and allows us make use of such
with customers. flexibility. data.
 Management: Board & Stakeholders

• New business models (content • Licensing and rights

monetization) management
• Distribution channels • Contract management
• Strategic partners • Regulatory compliance
• Talent management • Security and fraud
• Changing user needs • Data privacy
• Unique content • Piracy

Growth & Operations

Risk & Compliance

Digital Transformation
Capability Model
• Content access/storage • Revenue recognition
• Technology platforms • New processes and systems
• Changing technology required
• Digital org. structure • Controls vs. performance
• Digital business KPIs • Billing systems
• Cost of content • Capital spend

Core Functions

VALUE
PRESERVATION
 Levers to Digital Transformation

DIGITAL TRANSFORMATION

GROWTH DRIVERS OPERATIONAL IMPROVEMENT

Demand Reach & Purchase Customer Process New Business

Asset Utilization Agility
Generation Selection Process Experience Efficiency Models

Business Driver Levers Business Enabler Levers

 Shift in Customer Experience

TRADITIONAL PROCESS MODERN PROCESS

Discover Evaluate

Consider

Evaluate Discover/
Purchase
Consider

Purchase

Use Experience

In the modern view, the customer goes through a cyclical process, as she moves from Discover/Consider to Purchase and eventually back again. Each phase in the process
represents a potential marketing battleground where companies compete for the customer’s purchase and loyalty. This is a fundamental shift from the traditional view of sales,
which is conceptualized linearly (with no feedback cycle component).
 Social Media on Customer Decision Journey

PHASES 1. MONITOR 2. RESPOND 3. AMPLIFY 4. LEAD

Initial Brand Crisis Referrals and

Brand Content Awareness
Consideration Monitoring Management Recommendations

Active Product
Evaluation Launches

Moment of Targeted Deals

Purchase and Offers

Customer Fostering Input from

Post-Purchase Experien1ce
Service Communities Customers

Brand
Continuation of Evaluation
Advocacy
Nonstop Customer Experience Model
Customers now expect their experiences to be continuous, constant, customized, and cross-channel
—the key for us is to deliver a continuous customer experience.

Promises Evaluate Delivery

Open content and Branded content and

channels channels
 Process Automation

STAGE 02
Monitor & relate production,
distribution & shipment of products
and services
STAGE 04
Using different strategies and STAGE 05
approaches to view the entire chain Working efficiently at each and
regularly. every step involved in the entire
chain process.

STAGE 03
Regular check-ins on internal
inventories, productions,
distributions & sales

STAGE 01 STAGE 06
Administrator schedules meeting
Control the management flow of
for candidate to complete
products & services, from product
paperwork
origin.
 Digital Maturity Of Customer
Accounting 01 02 03 04

TOTAL 9
Experience
Customer Engagement 01 02 03 04

Service Delivery 01 02 03 04

Employee Training 01 02 03 04

Digital Maturity Of
Digital Maturity

TOTAL 8
Operations
General Business Processes 01 02 03 04

Assessment Scoring Field Work 01 02 03 04

Information 01 02 03 04

Digital Maturity Of IT

TOTAL 9
Communication Flow 01 02 03 04

IT Systems 01 02 03 04
 Digital Maturity Model

Improve

Transform

Automate
STRATEGIC VALUE

Optimize

Align
Radiate
Initiate

Crawl Walk Run

DIGITAL MATURITY
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