Who are we

• Muna abdulwahad:Brand ambassador

• 20180412
• Raya raed : Brand ambassador
• 20180900
 Introduction about the company
• Careem was co-founded by Mudassir Sheikha,
a native of Pakistan and Magnus Olsson of 
Sweden, who had both worked as
management consultants at 
McKinsey & Company. It started operating in
July 2012 as a website-based service for
corporate car bookings, and evolved to
become a transportation network company
with car hire for everyday use.
 Product description
• Careem is a transportation network company
 based in Dubai, with operations in over 100
cities in 14 countries in the Middle East, Africa,
and South Asia. The company was valued at
over $2 billion as of 2018. In March 2019,
Uber acquired Careem for $3.1 Billion. As part
of the deal, Careem maintains an independent
brand and operates separately.
•Careem Economy:
• provides a safe and convenient transportation that
you can rely on for your daily rides.
•Book a ride that suits you and provide a captain within
10 minutes or allows you to schedule one for later.
•Track your ride From the moment your Captain is
assigned till you get to your destination.
•Pay the way you like Cash, Visa, or Careem credits,
we’ve got you covered.
• Careem Now:
It offers you convenient and quick food delivery
from different restaurants near you, In addition
it provides Food tracking feature from the
moment you have ordered until the order is
fulfilled.
• Careem Box:
Is a Pick up and deliver service that allows you to
transport small items from anywhere in the city,
Such as: keys, laptop, document, cell phones,
pharmacy pickups or even a pair of shoes.
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 Our target market
•Gender: Male / Female
•Age: kids-teenagers-adults & elders
from (10-70)
•Anyone and everyone who is looking for a safe transportation
method & wants to spend less money.
•Tourists who travel occasionally for business or pleasure and
doesn’t want to be deceived by taxi drivers
•Even people who own vehicles use Careem for their normal day
to day use within the respective city.
 Feature benefits analysis
• Careem Economy:
1.Non-smoking environment.
2.Clean & tidy car interior.
3.Water-tissues-candy.
4.Affordable prices.
5.Modern car models
 Feature benefits analysis
• Careem now & Careem box
1.Discounts & special offers from multiple
restaurant.
2.The Fastest delivery in the world.
3.Order tracking
4.Excellent customer service.
 Competitors
• Careem Economy:
The Jordanian market alone holds 25 competitors
Such as Queen car / Jeeny / Petra
• Careem now:
In the food delivery industry there is only one
competitor who is a leader in the market since 5
years which is Talabat.
• Careem box: There is a lot of competitors but not
so recognized Such as: Delivery one / 99 Delivery.