Oyo HR Analysis

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Recruitment &

Selection
Group 11
Hassan Ahmed
Malvika Sawaria
Shubham Sangwan
Manavi Singh
Ankit Ambesh
Kulbhushan Singh
Sandeep Minj
About OYO
• Oyo rooms was launched as Oravel Stays Pvt Ltd in 2013 by Ritesh Agarwal and is
India's biggest hospitality organization.
• In January 2016 OYO international launched its first international operation in
Malaysia and currently operates in Indonesia, UAE, Nepal and China as well.
• OYO owns and controls a chain of budget hotels and is India's fastest developing start-
up which is spread across 230 cities with 8500+ hotels worldwide.
• Oyo currently operates in three verticals –
 Partnering with small hotels where the operator is the owner and Oyo does quality
checks and handles appointments.
 Oyo Townhouse, where the organization leases out the hotels and oversee operations
which was launched in January 2017.
 Oyo Home – launched in late 2017 - where it leases out holiday homes.
• OYO income stands at $400M, and they boast of 3,650 workers. OYO has raised a
sum of $1.8B in subsidizing. OYO's direct competitors include Treebo, Fab Hotels and
Vista Rooms. 2
Industry Overview
Indian Tourism Industry Market Overview
The tourism industry in India • India has been the most digitally-advanced country
with respect to utilization of digital tools for
has huge potential to generate
arranging, booking and experiencing a journey.
business other than being a • Foreign Tourist Arrivals (FTAs) reached 5.97
critical source of foreign trade million in January-July 2018, which was
considering the richness of accomplished at a growth rate of 7.3 percent year-
social and historical legacy, on-year.
• The tourism industry of India represented 8 percent
territories and spots of natural of the total work opportunities created in 2017,
excellence. During January- having around 41.6 million employees which is
July 2018 FEEs from the anticipated to grow further by 2 percent per annum
tourism increased 12.1 percent to 52.3 million jobs by 2028.
• Hotel chains will represent about 47 percent share
year-on-year to US$ 17.09 in the Tourism and Hospitality division of India by
3
billion.
Organizational Structure

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Job Analysis
Job Analysis

Job Description Job Specification

Skill Requirements
Task
Physical Demands
Duties
Knowledge
Responsibilities
Requirements
Abilities needed

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HR leader at OYO Rooms is expected to play a business role
-Dinesh R, CHRO at OYO Rooms, shares that the business
HR at OYO role of HR surpasses its functional expertise at OYO

The company strongly believes in “people matters”. They


work in attracting and enabling HR people as a Leader. They
believe that HR has an important role to play. They hire an
.”HR leader “the higher the benefits
At OYO, the founder and the initial team have a deep
connect with employees and people are always a top
priority. However, when the organization becomes large, it
becomes imperative for someone to ensure the company
remains nimble, agile and as fast paced as it was when we
were in 1 city or 10 cities

The role of an HR person is critical in hiring the right kind


of leaders who share the same purpose and vision and have
an entrepreneurial mindset HR leader to play a business
role which is unlike many places where functional
expertise is more important
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HR at OYO
At OYO, HR used to be predominantly a recruiting and operations
function. They ensure that they organized right for what they want to
achieve in the future

Second, building the right capabilities and institutionalizing


knowledge is critical while they expand rapidly

Third, creating a sense of purpose is a key mandate that I have taken.


Fourth, articulating the culture and getting all to live the culture will
make us stand out

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The Cultural Iceberg

SURFACE DEEP
CULTURE CULTURE

Personalized letter to top Salary hike is strictly


Townhalls organized distributed as per the
performers handwritten by every quarter reduces timeline
Ritesh Agarwal not only to the Power Distance
the employees but to the
parents of these employees
as well 8
Recruitment Process Use of Taleo
• OYO generates
The recruitment at applications through the
OYO can be done use of Taleo
through two sources • Taleo is a human
resource recruiting
External Internal software program hosted
• Oyo career portal • Promotions on servers owned by the
• Recruitment agencies • Referrals Oracle Corporation
• Job portals • Applicants can create a
• Campus Recruitment
• Social media profile and submit their
• Others resume and application
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External Sources
Recruitment
Campus OYO Careers Job Portals
Agencies • OYO also dons
Recruitment • OYO does has ties its own career
• To accelerate the with certain portal for the
growth, OYO is recruitment agencies, hiring process
heavily investing in where the required • The candidates
expanding its high pool of candidates that are
quality tech pool. can be generated interested can
• They are aggressively• The agency hired is apply in the
recruiting the best responsible for all organization
talent from colleges the shortlisting and through the
all across India preliminary work. portal
including B Schools And eventually a • The portal also
• GD PI along with a pool of candidates is showcases
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Internal Sources

Employee Promotions
Referrals • Inter Department
• Inside the organization
• Direct interview • Selecting and transferring
• Attract the right talent existing employees
• Selection through Reference • Loyalty amongst the
• Qualifications for an employees
existing open position
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Selection Process
• Placing a Job Advertisement

• Screening Applications/Interview

• Employment Test

• Employment Interview

• Verification/Reference Checking

• Selection Decision

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Challenges

• Difficulties in getting the right mix of people onboard for the


particular position
• High expectation of newly hired with respect to salary increments
• Inability in using data efficiently
• Lack of Labor, and skill shortages

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Recommendations
• Emphasize more on internet and advertisement to get
more candidates to apply for the jobs and find the right
employee among them, the responses received on OYO
Portal aren’t high
• Internal recruitment process should be preferred in a
certain cases because it incurs less cost and motivates the
employees, since OYO major focus is on external sources

14
Thank You!

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