Political
1.Association with EU countries
would lead to free trade and non-
tariff barriers.
2.EU being part of Paris agreement
would benefit from sustainable
clothing line
Legal
1.Design copyrights have to be
kept in mind due to high suing
rate.
2.Rights like Min wage, hospitable
conditions to work must be strictly
followed , as the company’s image
was tarnished along these lines
Economic
1.Digital marketing can be
emphasized by targeting on high
end and middle range customers.
2.Consumer spending and internal
demand has continuously
increased over the years.
PESTEL
Environmental
Carbon footprint will be reduced.
Hence leading to greener society.
Social
1.Environmental awareness has
increased as product search was tripled
from 2017-2020.
2.Countries in Paris agreement has
created awareness for the same.
Technology
1.In order to create online impact , app
and online platform has to be created.
2. To make sustainable clothing
affordable , investment in efficient
technology has to be done, so that bulk
production is feasible.