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Consumer Insights: Post Lockdown
Consumer Insights: Post Lockdown
• The state of Indian Food Service Market before the waves of COVID 19 hit the country.
• The blows in the industry due to lockdowns.
• Identify the changing trends on the demand side.
• How this sector can adapt to the new normal post lockdown.
Analysis
Research type Sample size Data Collection
technique
880
Quantitative Online survey Cluster analysis
Focus group: 720
Behavioral
correlation: 98%
The Indian Food Service market was looking promising…
• The consumer
confidence dip might
take time to improve but
hygiene and food quality
are expected to be of
utmost priority as per our
survey.
Riyaaz Amlani
Manu Chandra
(CEO, Impresario
(Chef Partner, Olive Group)
Entertainment & Hospitality)
…“as an industry, our business model is such that
the proportion of fixed operating expenses is very
high, which is a very high-risk model.”
Anurag Katriar
(President, NRAI)
• But consumers in
Bangalore and Kolkata
were seemingly
optimistic.
• According to our
estimate, this behavior
might result in the loss of
revenue by around 45%
of pre-COVID revenue
… resulting in a shrinkage of bill size in the period of ‘new normal’
• A strong negative
correlation of 98%
between frequent orders
and big group size
suggests that people
who order frequently
order mostly for
themselves.
• Ratings followed by
hygiene, dominated the
preference in the pre-
covid days, while app
interface influenced the
least.
• Dineout is clearly
outplaying EazyDiner as
the choice for online
table reservation.
• Interestingly, on comparing
the ordering and eating out
factors, the importance of
discounts dropped by 46
ppts while hygiene shot up
by 19 ppts.
[Note: Casual Visitor: 2-4 times/m, Occasional visitor: 4-5 times/yr,
Frequent visitor: >4 times/m, Nominal visitor: 1/m]
But, structuring and prioritizing is the key to survive…
Drop a message on Whatsapp at 8017020083 to identify the ‘what, why, when, where & how’ of the KPIs that you must focus on post
lockdown.
…thus, prioritizing tasks must be the need of the hour to optimize post lockdown operations
Drop a message on Whatsapp at 8017020083 for the detailed road-map to tackle Post Lockdown operation scenarios
… and, how can we help you navigate in these tough times?
Competitor
CRM strategies Demand modeling
mapping
Consumer cohort
Content Planning Shift simulations
analysis
Menu re-
Process marketing
engineering
Alternative revenue
Product marketing
modeling
Partners