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Business Plan For Solar Car
Business Plan For Solar Car
Business Plan For Solar Car
PRESENTED BY-GROUP:3
$25,000,000
$20,000,000
$15,000,000
Sales
Gross Margin
$10,000,000 Net Profit
$5,000,000
$0
FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
OBJECTIVES
Sales revenue should be 200 crores for the first year.
Establish long term relationships with suppliers of
tyres and seat makers.
Breakeven within two years of business.
Net profit margin should be 10% in first year and
increase it to 14% in second year achieving
operational efficiency
MISSION
TAGLINE: “Move
freely and move free, Its Sunshine’s promise”
SOLAR ENERGY AND OUR
IDEA
Developing a solar energy driven car
Solar walking cars combine technology typically
used in the aerospace, bicycle, alternative
energy and automotive industries.
Solar cars are powered by the sun's energy. In fact,
51% of sunlight actually enters the Earth's
atmosphere.
PRODUCT SUMMARY
Suntech solar private limited will be selling two versions of
solar walking car with top speed of 40KMPH (A) and
50KMPS (B). The price will be 1 lac for A version and 1.3 lac
for B version.
Product Description
Solar car includes the following components along with
repective cost:
Solar Array and Power trackers : 40000
Batteries : 6000
Motor & Controller : 5000
Chassis, Seats and other components : 15000
Tires, Brakes and Hubs : 10000
PROPOSED DESIGN
LOGO AND SYMBOL
Marketing
Operations
HR
Finance
MARKETING PLAN
Market research will involve
customer?
Product Features
STP of Market
Market Reasearch
SWOT analysis
Competitive Analysis
Marketing tools and strategy
PRODUCT FEATURES
Shape and design
Costing
Weight capacity
KEY ADVANTAGES
No running cost
No registration required
Reduced license requirements
Environment friendly
Using alternative source of energy
No pollution certificate and insurance liability
SEGMENTATION,TARGETING,POSITIONING
SEGMENTATION TARGETING
Geographic segmentation
Target customer: Middle class
MARKETING MEDIUM:
VICE PRESIDENT
FACTORY GM
EXECUTIVE DIRECTOR
PRODUCTION DIRECTOR SALES DIRECTOR
JOB DESCRIPTION
JOB TITLE QUALIFICAT KEY SKILLS EXPERIENC SALARY
ION REQUIRED E OFFERED
REQUIRED
CEO/ MBA executive Leadership, 10-15 years Rs. 1,00,000
PRESIDENT Team building,
project
management,
communication
skills
Start-up
Requirements
Start-up Expenses
Legal $5,000
Insurance $10,000
Rent $5,000
Computer $10,000
Other $100
Total Start-up Expenses $30,100
Start-up Assets
Cash Required $200,000
Start-up Inventory $30,000
Other Current Assets $10,000
Long-term Assets $2,000,000
Total Assets $2,240,000
Total Requirements $2,270,100
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
Expenses Assets Investment Loans
Sales forecast
Sales Forecast
FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
Unit Sales
Version A 2,000 2,900 5,000 6,500 7,000
Version B 1,500 2,200 3,000 3,500 4,000
Total Unit Sales 3,500 5,100 8,000 10,000 11,000
Unit Prices FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
Version A $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00
Version B $2,600.00 $2,600.00 $2,000.00 $2,000.00 $2,000.00
Sales
Version A $4,000,00 $5,800,00 $10,000,0 $13,000,0 $14,000,0
0 0 00 00 00
Version B $3,900,00 $5,720,00 $6,000,00 $7,000,00 $8,000,00
0 0 0 0 0
Total Sales $7,900,00 $11,520,00 $16,000,0 $20,000,0 $22,000,0
0 0 00 00 00
Direct Unit Costs FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
Version A $1,300.00 $1,300.00 $1,300.00 $1,300.00 $1,300.00
Version B $1,560.00 $1,560.00 $1,200.00 $1,200.00 $1,200.00
Direct Cost of Sales
Version A $2,600,00 $3,770,00 $6,500,00 $8,450,00 $9,100,00
0 0 0 0 0
Version B $2,340,00 $3,432,00 $3,600,00 $4,200,00 $4,800,00
0 0 0 0 0
Subtotal Direct Cost of Sales $4,940,00 $7,202,00 $10,100,0 $12,650,0 $13,900,0
0 0 00 00 00
Yearly Sales
$25,000,000
$20,000,000
$15,000,000
Version A
Version B
$10,000,000
$5,000,000
$0
FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
Key financial Indicators
3.0
2.5
2.0
1.5
FY 2013
1.0 FY 2014
FY 2015
0.5
FY 2016
0.0 FY 2017
Break Even Analysis
Break-even Analysis
Assumptions:
$20,000
$15,000
$10,000
$5,000
$0
($5,000)
($10,000)
($15,000)
($20,000)
($25,000)
($30,000)
0 10 20 30 40 50
Monthly break-even point
Gross Margin $2,825,000 $4,168,000 $5,736,000 $7,173,000 $7,916,000
Gross Margin % 35.76% 36.18% 35.85% 35.87% 35.98%
Operating Expenses
Sales and Marketing Expenses
Other Expenses:
Other Payroll $0 $0 $0 $0 $0
Consultants $5,000 $6,000 $7,000 $8,000 $9,000
Other Expenses $1,000 $1,200 $1,500 $1,700 $1,800
------------ ------------ ------------ ------------ ------------
Total Other Expenses $6,000 $7,200 $8,500 $9,700 $10,800
Other % 0.08% 0.06% 0.05% 0.05% 0.05%
------------ ------------ ------------ ------------ ------------
Total Operating Expenses $326,000 $390,900 $434,100 $473,400 $513,800
Profit Before Interest and Taxes $2,499,000 $3,777,100 $5,301,900 $6,699,600 $7,402,200
$6,000,000
$5,000,000
$4,000,000
$3,000,000
$2,000,000
$1,000,000
$0
FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
Gross Margin Yearly
$8,000,000
$7,000,000
$6,000,000
$5,000,000
$4,000,000
$3,000,000
$2,000,000
$1,000,000
$0
FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
Projected Cash Flow
Pro Forma Cash Flow
FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
Cash Received
Cash from Operations
Cash Sales $5,925,000 $8,640,000 $12,000,000 $15,000,000 $16,500,000
Cash from Receivables $1,651,319 $2,731,681 $3,816,444 $4,836,111 $5,418,056
Subtotal Cash from Operations $7,576,319 $11,371,681 $15,816,444 $19,836,111 $21,918,056
Additional Cash Received
Projected Balance
Current Assets
Cash $1,523,665 $3,896,144 $7,345,184 $11,756,297 $16,717,639
Long-term Assets
Long-term Assets $2,000,000 $2,000,000 $2,000,000 $2,000,000 $2,000,000
Liabilities and Capital FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
Current Liabilities
Accounts Payable $479,769 $694,154 $1,004,978 $1,247,733 $1,360,745
Current Borrowing $100,000 $100,000 $100,000 $100,000 $100,000
Other Current Liabilities $5,000 $5,000 $5,000 $5,000 $5,000
Long-term Liabilities $2,115,100 $2,115,100 $2,115,100 $2,115,100 $2,115,100
Paid-in Capital $0 $0 $0 $0 $0
Retained Earnings ($30,100) $1,564,143 $4,053,056 $7,609,329 $12,143,992
Net Worth $1,564,143 $4,053,056 $7,609,329 $12,143,992 $17,170,475
Pro Forma Balance Sheet
FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
Assets
Current Assets
Cash $1,523,665 $3,896,144 $7,345,184 $11,756,297 $16,717,639
Long-term Assets
Long-term Assets $2,000,000 $2,000,000 $2,000,000 $2,000,000 $2,000,000
Liabilities and Capital FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
Current Liabilities
Accounts Payable $479,769 $694,154 $1,004,978 $1,247,733 $1,360,745
Current Borrowing $100,000 $100,000 $100,000 $100,000 $100,000
Other Current Liabilities $5,000 $5,000 $5,000 $5,000 $5,000
Long-term Liabilities $2,115,100 $2,115,100 $2,115,100 $2,115,100 $2,115,100
Paid-in Capital $0 $0 $0 $0 $0
Retained Earnings ($30,100) $1,564,143 $4,053,056 $7,609,329 $12,143,992
Net Worth $1,564,143 $4,053,056 $7,609,329 $12,143,992 $17,170,475
Investment Analysis
Start FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
Ending Valuation
Valuation $0 $0 $0 $0 $0 $17,591,000
Assumptions
Payback
Projected Payback
Calculation
Investment FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
Investment $500,000
Cash Returns by $100,000 $100,000 $100,000 $100,000 $100,000
Year
Combination as ($500,000) $100,000 $100,000 $100,000 $100,000 $100,000
Income Stream
Cumulative Net ($500,000) ($400,000) ($300,000) ($200,000) ($100,000) $0
Cash Flow to
Investors
Payback Period 5 years
Payback cont…
$500,000
$400,000
$300,000
$200,000
$100,000
$0
($100,000)
($200,000)
($300,000)
($400,000)
THANK YOU……..