Team Members

Rich Raut
Sukritee Mainali
Sushmita Thapa Chhetri
Suprem Adhikari

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3. A member of Triumph’s management team has proposed
designing a special motorcycle for women. Do you think this is a
good idea?

Presented By

Team “SewaGhar”

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 Content
✘ Traditional Approach
✘ Changing Market
✘ Product Life Cycle
✘ Blue Ocean Strategy
✘ Our Approach
✘ Conclusion

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Traditional
Approach

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 Changing market

In 2005 over a Mostly

Growing
market
million women
rode their own
passengers
before their
POTEN
motorcycle purchased 1st bike
TIAL
FOR
GROW
TH
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6
Red Ocean

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Blue Ocean
 WHAT TO DO?

Target long distance or Needs to be carefully

street use consumers. Few segmented
use to run errands

COMPETITION: HARLEY DAVIDSON

Target women who have previously

rode bikes or have been passengers

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THANKYOU!