Professional Documents
Culture Documents
Techniques of Environmental Scanning
Techniques of Environmental Scanning
Techniques of Environmental Scanning
ENVIRONMENTAL SCANNING
OPPORTUNITY MATRIX
SUCCESS PROBABILITY
HIGH LOW
ATTRACTIVENESS
HIGH
LOW
THREAT MATRIX
PROBABILITY OF OCCURENCE
HIGH LOW
HIGH
SERIOUSNESS
LOW
CHECKLIST FOR PERFORMING
STRENGTHS/WEAKNESSES ANALYSIS
PERFORMANCE IMPORTANCE
MAJOR MINOR NEUTRAL MINOR MAJOR HI MED LOW
STRENGTH STRENGTH WEAKNESS WEAKNESS
MARKETING
1
FINANCE
1
MANUFACTURI
NG
1
ORGANIZATI
ON