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    Mcdonald - S and Hindu Culture

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    arifulkayal
    McDonald's entered the Indian market in 1996 and now has 192 outlets across the country. They have faced some criticism and threats related to their western culture and use of beef products. However, McDonald's has found success in India by adapting their operations and menu to local customs, such as removing beef and pork items and using separate menus for vegetarian and non-vegetarian options. Looking ahead, McDonald's sees continued potential for growth in India as the middle class and food retail industries expand in the coming years.

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    Mcdonald - S and Hindu Culture

    Uploaded by

    arifulkayal
    142 views9 pages
    McDonald's entered the Indian market in 1996 and now has 192 outlets across the country. They have faced some criticism and threats related to their western culture and use of beef products. However, McDonald's has found success in India by adapting their operations and menu to local customs, such as removing beef and pork items and using separate menus for vegetarian and non-vegetarian options. Looking ahead, McDonald's sees continued potential for growth in India as the middle class and food retail industries expand in the coming years.

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    MCDONALD---S AND HINDU CULTURE

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    McDonald's entered the Indian market in 1996 and now has 192 outlets across the country. They have faced some criticism and threats related to their western culture and use of beef products. However, McDonald's has found success in India by adapting their operations and menu to local customs, such as removing beef and pork items and using separate menus for vegetarian and non-vegetarian options. Looking ahead, McDonald's sees continued potential for growth in India as the middle class and food retail industries expand in the coming years.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    142 views9 pages

    Mcdonald - S and Hindu Culture

    Uploaded by

    arifulkayal
    McDonald's entered the Indian market in 1996 and now has 192 outlets across the country. They have faced some criticism and threats related to their western culture and use of beef products. However, McDonald's has found success in India by adapting their operations and menu to local customs, such as removing beef and pork items and using separate menus for vegetarian and non-vegetarian options. Looking ahead, McDonald's sees continued potential for growth in India as the middle class and food retail industries expand in the coming years.

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    of 9

    MCDONALD’S AND HINDU

    CULTURE
    By :
    Ariful Kayal

    Faculty :
    Prof. T. D Chaudhuri
    McDonald at a Glance
     Started Business in 1940 by Richard & Maurice
    McDonald in California.
     1st franchising strategy-1955 by Ray Kroc
     As of 2010 : No. of countries present- 119

     Restaurant operated- 31000

     Customer served - 58 million/ day

     Employment – 1.5 million


    India operation
     1993 set up a wholly owned subsidiary-
    MIPL
     Year of operation- 1996 Delhi
     Market entry- ConnaughtPlaza Restaurants-
    &Hardcastle Restaurants.
     Number of outlets -192
    Reasons to enter India
     Current Economic growth

     Long term demographics- Middle class population,

    Average age.

     Lifestyle trends- shifting food habits

     Competitve environment- less local competition


    Threat faced

     Anti western factions

     Cultural diversity
     Animal welfare activist
     poor infrastructure.
    Strategy used to enter

     Leadership marketing- Child targeted marketing


     Innovation- Product adaptation
     Operation excellence- speed, cleanliness, quality.
     Culture protection- No Beef or Pork items.
     Restaurant management system- 2 Menu green-
    veg, purple- nonveg
    Criticism

    Presence of Beef fats in french fries .


    Future?

     KPMG report in 2010- retail food indutry-


    US $70 billion.
     Market potential- in 2025 US $150 billion

     Export base- lettuce n cheese.


    THANK YOU

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