Business Development Strategy

IMPLEMENTATION
Geographic: Demographics:
UNDERSTANDING WHAT GEN-Z WANTS
Cities: Tier 1 and Tier 2 Age : 12-20 (Children)
Segmentation • Building a strong social media presence on
Psychographic: platforms where teenagers spent their time the
Children with curious minds inclined to learn more most.
• Reach out to them through inbound marketing
strategies like blogs and vlogs in order to form
Parents: Educational Institutes a connect with them rather than through cold
Since parents are final calling and other outbound strategies
decision makers for
Partnering with schools to Targeting
offer this course as a part • In order to connect with millennials reach out
children in these kind of of their curriculum.
purchases to them through interactive visuals and
entertaining content. This is because their
. “We’re passionate about empowering kids, to opinions and perceptions about a brand are
innovate, create, and discover their potential. That’s driven by their experience of the brand once
why we have created innovative and fun
entrepreneurship curriculum, training, and programs - Positioning formed
the perfect vehicles to help students, develop a
mindset that they can use for a lifetime, no matter
what they choose to become.”
UNDERSTANDING WHAT PARENTS WANT
• Conducting sessions and workshops in Tier 1 and
Communicating the USP to the Target Business Tier 2 schools and colleges making them
Value understand the importance of developing
What differentiates School of Future from other
Proposition founder’s mentality and design thinking to solve
educational platform is that provides a hands-on
exposure to students to real world. It teaches the any problem.
students concepts such as design thinking and • Attracting the parents towards the products
business creation that can be applied in a classroom through word of mouth and testimonials of
and real world setting
previous students
 Growth Strategy

Free Online Introductory Workshop

And Competitions For Children
This workshop would inspire creativity through play
and curiosity. This workshop would encourage
children to use their imagination to inculcate
creative ideas that can change the world.
This can be followed by various children hackathon Launching a KidX
and online competition to further promote our
brand. online webinars
Some students could be asked to deliver
their testimonials on a webinar about the
things that they learned through the
Influencer Marketing program and how did it help them in their
school and college life. ( In the format of a
In this digital age the best way to market a TedX Talk)
product is through influencer marketing.
Distinguished young entrepreneurs could
be taken on board to preach the
importance of learning the fundamentals
of entrepreneurship as a child Campus Ambassador Program
Every child that performs well on the
entrepreneurship course gets a chance
Partnerships to become a campus ambassador for
his/her school/college. A Certificate for
Partnering with Schools and the same would be provided to students
college to spread awareness for advocating and spreading the
and introduce the importance benefits of entrepreneurship in their
of entrepreneurship in kids. schools.
Specific partnership with
schools offering business
courses could be explored.