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    Buyer and Seller Roles in E-Commerce

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    jay jariwala
    The document outlines the roles of buyers and sellers in e-commerce. Buyers need to identify needs, search for products, negotiate and make payments to complete a purchase transaction. Sellers need to identify customer needs, create products accordingly, market and promote products, negotiate sales, invoice, receive payments, arrange deliveries, and provide after-sales service. Factors influencing online consumer behavior include marketing stimuli, personal and environmental factors, the buying decision process, the consumer's web experience with controllable online marketing factors, and other external stimuli that impact the consumer's final purchase decision.

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    Buyer and Seller Roles in E-Commerce

    Uploaded by

    jay jariwala
    19 views2 pages
    The document outlines the roles of buyers and sellers in e-commerce. Buyers need to identify needs, search for products, negotiate and make payments to complete a purchase transaction. Sellers need to identify customer needs, create products accordingly, market and promote products, negotiate sales, invoice, receive payments, arrange deliveries, and provide after-sales service. Factors influencing online consumer behavior include marketing stimuli, personal and environmental factors, the buying decision process, the consumer's web experience with controllable online marketing factors, and other external stimuli that impact the consumer's final purchase decision.

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    E-commerce

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    The document outlines the roles of buyers and sellers in e-commerce. Buyers need to identify needs, search for products, negotiate and make payments to complete a purchase transaction. Sellers need to identify customer needs, create products accordingly, market and promote products, negotiate sales, invoice, receive payments, arrange deliveries, and provide after-sales service. Factors influencing online consumer behavior include marketing stimuli, personal and environmental factors, the buying decision process, the consumer's web experience with controllable online marketing factors, and other external stimuli that impact the consumer's final purchase decision.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    19 views2 pages

    Buyer and Seller Roles in E-Commerce

    Uploaded by

    jay jariwala
    The document outlines the roles of buyers and sellers in e-commerce. Buyers need to identify needs, search for products, negotiate and make payments to complete a purchase transaction. Sellers need to identify customer needs, create products accordingly, market and promote products, negotiate sales, invoice, receive payments, arrange deliveries, and provide after-sales service. Factors influencing online consumer behavior include marketing stimuli, personal and environmental factors, the buying decision process, the consumer's web experience with controllable online marketing factors, and other external stimuli that impact the consumer's final purchase decision.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
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    Buyer and seller Roles in E-Commerce

    Buyer Seller

    • Need Identification • Identify customer needs


    • Search • Creating product according to
    • Negotiate A purchase transaction customer needs
    • Make Payment • Marketing and promotion
    • Arrange for delivery • Negotiate a sale
    • Inspection, testing & acceptance • Invoice
    • Warranty and maintenance • Receive payment
    • Arrange for Delivery
    • After Sales Service.
    Factors influencing the online consumer behaviour
    Other Stimuli:
    Marketing Personal and
    Stimuli Environmental
    factors

    Buying
    Decision
    process
    Web Experience :
    Online
    Controllable Buyer`s
    Marketing Factors decision

    Source: Based on Philip Kotler Framework(2003)

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