Manyavar is looking to expand into women's ethnic wear to tap into the much larger women's market. Their current focus is on groom's wear but an opportunity exists to partner with players in foreign tournaments similar to their involvement in the Indian Premier League to promote their women's line and also engage in corporate social responsibility activities through such partnerships.
Manyavar is looking to expand into women's ethnic wear to tap into the much larger women's market. Their current focus is on groom's wear but an opportunity exists to partner with players in foreign tournaments similar to their involvement in the Indian Premier League to promote their women's line and also engage in corporate social responsibility activities through such partnerships.
Manyavar is looking to expand into women's ethnic wear to tap into the much larger women's market. Their current focus is on groom's wear but an opportunity exists to partner with players in foreign tournaments similar to their involvement in the Indian Premier League to promote their women's line and also engage in corporate social responsibility activities through such partnerships.
• Manyavar Mohey: Ethnic women`s wear for an untapped market
• First they were only into groom`s wear. • Women`s market is 40 times bigger(penetration) • Also like in Indian tournaments like IPL, Manyavar can tie-up with Foreign tournaments • 1 tournament- 1 player • Can carry out CSR activities