Chapter 13

• The Health Belief Model

• The Protection Motivation Model
 Health Belief Model
Rosenstock 1966

• The HBM was developed specifically

• The HBM was derived from

____________
 Health Belief Model
Rosenstock 1966
• HBM was based on the premise that

• 1)
• 2)
• 3)
• 4)
 Health Belief Model
Self
efficacy

Individual perception Modifying factors Likelihood of action

Demographics
Perceive benefits
Sociopsychological
minus Perceived
Structural
barriers

Perceived Likelihood of
susceptibility & Perceived threat action
Perceived seriousness

Cues to action
 Variable of HBM
• Individual perceptions
–
• Modifying factors
–
–

• Likelihood of action
–
 Research with the HBM
• Tyrell & Hart (1980)
–
–

• Lindsay-Reid & Osborn (1980)

–
–
 continued
• Slenker et al. (1984)
–
–
–
 Limitation with HBM
• 1
• 2
• 3
 Protection Motivation Theory

Threat
Vulnerability & Appraisal
Severity
Intention
Behavior

Self-efficacy & Coping

Response Appraisal
Efficacy
Protection Motivation Theory

Threat
Appraisal

Intention
Behavior

Coping
Appraisal
Protection Motivation Theory-
Does it Work?
• Maddux & Rogers (1983)
–
 Method
• Experimental Manipulation... Written Essays.
– Probability of Occurrence
•
•
– Efficacy of Coping
•
•
– Outcome severity
•
•
– Self-efficacy
•
•
 Results
• Self efficacy …

• Conclusion
–
–
• Supports
 The HBM and PMT
• Important construct in both:
– However

– Courneya’s research: