Sun Bak Sheila Pablo Escobar

Clay Jensen

Matt Murdock

Mike Ross
Harvey Specter Bill Tench

Kabhi Kabhi Lagta Hai, Apunich Bhagwan Hai

Marty Byrde
Professor Aham Brahmasmi

Guruji
Maria Bamford
Princess Margaret
Kate Messner
 Facebook

Netflix has a total fan following of

57 million on Facebook, which is
10 times more than its closest
competitor, Amazon Prime Video.

The brand added 11 million followers

to its account in the last year, a 25.9%
growth in fans.

Netflix posted a total of 1,022 times, of

which 90% of posts account for videos
and 6% for images.
Instagram

•Netflix has a fan following of 15

million users on Instagram. The
brand gained close to 7 million
followers in the last one year which
accounts for a growth rate of 92%.
•Of all their posts, 78% were images
and 22% were videos.

•Netflix’s hashtag game on

Instagram is pretty simple , most of
their hashtags center around their
upcoming movie and For example:
•#10daymoviechallenge
Twitter

• Netflix is known for its witty

comebacks on social but if there is one
place the brand shines best, it’s on
Twitter.
• Netflix saw a 20.5% fan growth in the
analyzed time period with a total
following of 6 million.
• A grand total of 5,227 tweets went out
from the brand’s handle, of which 52%
were replies. This shows how
important it is for the brand to engage
with their audience.
• The brand tweets out an average of 14
times a day. While tweets with plain
text perform better, those with links
are the most frequent.
Netflix vs competitors

• Netflix’s fan growth is 10X more

than Amazon Prime Video and
19X more than Hulu and Hotstar .
• Netflix has the highest number of
brand posts (1,000), but is closely
followed by Hotstar and Amazon.
• Netflix also has the highest
engagement compared to its
competitors in the industry owing
to its large fan base and a content
strategy that understands its
audience.
Content Strategy

• Netflix is rightly called the king of

media streaming for its top-notch
content game.
• Netflix’s approach to social media
is centered around interactions
with people – with a dash of
humor and wit.
• Major content on facebook:
Videos - centered around upcoming
movies and TV shows
Images, gifs, and plain text posts in
the form of questions based on the
current movies and TV shows
streaming online.
Social Media Marketing lessons to learn from
Netflix
• 1. GO DESI
The brand started creating tailored
content for its Indian audience,
while interacting with them in desi
style and manner.

To begin with, they devoted a huge

space of their global Facebook
page to interacting with their
Indian audiences.
2. Influencer Marketing Route

Netflix, thus started looping in

micro-celebrities, this includes
stand-up comedians, cast of
popular web-series and more, to
feature in their digital campaigns,
banking on their loyal reach.
Real Conversations in Real Time

• Netflix added a feather to their cap by their spontaneous and

downright witty banters with competitors and others alike.
Having the strongest social customer
service