INTRODUCTION

 Goindigo Airline is a private domestic economical airline

based in Gurgaon, Haryana, India.
 It operates domestic services that links to 17 destinations.

 It was awarded the title of ‘Best Domestic Low Cost

Carrier’ in India for 2008.
 The airline started operations on 4 August 2006 with a
service from Delhi to Imphal via Guwahati
MCKINSEY 7 S MODEL
STRUCTURE
 Mr. Aditya Ghosh, President
 Mr. Riyaz Peermohammed, Chief Financial Officer
 Mr. Sanjay Kumar, Chief Commercial Officer
 Captain K P S Nair, Chief of Flight Safety
 Mr. Sanjeev Ramdas, Vice President: Customer Services & Airport
Operations
 Mr.S.C.Gupta, Vice President:Engineering
 Mr. K.S. Bakshi, Vice President: Human Resources
 Mr. Vineet Mittal, Vice President: Financial Planning & Analysis
 Captain Saleem Zaheer, Vice President: Flight Operations
 Mrs. Suman Chopra, Vice President: Inflight Services
 Mr. Amit Khandelwal, Vice President: Planning and Revenue
Management
STRATEGY
 Main strategy is “differentiation” from other low cost
airlines.
 Route Expansion of route is very much planned.

 It tries to keep the cost lowest amongst the low cost

airlines.
 Provides passengers with the best on time performance,
clean aircraft, high reliability.

 Grow cautiously without tinkering with its business

model.
SKILLS

 Education and research

 Operations Managing Skills and Utilization Skill

 Enhance learning effectiveness from competitors

 Trained the crew members to de plane the passengers in

6 minutes.
 Turned around time is 22-25 minutes, which is below
industry average of 30 minutes
STAFFS
 It is operated by 11 people including Mr. Aditya Ghosh in
now it has a staff of more than people.

 It has tight lease on staffs requirements and has only 100

workers per aircraft while others have 130.

 It has highest percentage of pilots who can fly in unnatural

conditions.
 Employees from different nationalities are working
across different countries.

 Team is trained to focus on its job.

STYLE
 Open-door culture
 Hard work, lots of passion

 Maintains low inventory.

 On-time performance of 94% helps to gain customer.

 Hardly advertising and indulging in brand building. The

fast growth has been due to word of mouth and repeated
customer.
SYSTEM
IN PROCESS
 Average age of fleet is one year.
 24 Air bus 320
 All planes are of same configuration.

 Aircraft Airbus A320-200

 Total in Service  24
 Seats 180
 Engines IAE V2500 
 Cruising Speed  0.82
 Mach  Length 37.57 m. 
 Height 11.76 m. 
 Wheel Base  12.65 m.
 Maximum Takeoff Weight  73.5 tonnes
 Maximum Landing Weight  64.5 tonnes 
 Maximum Fuel Capacity  23,860 Litres 
SHARED VALUE
 Customer delight
 Maintains low inventory.

 Integrity and transperency

 Fairness

 Excellence in every thing we do

GROUP MEMBERS
 Mr. Aditya Ghosh, President IndiGo said “We at IndiGo feel absolutely
delighted to receive this recognition and strongly believe that this award is
recognition of the consistent effort & commitment by all our IndiGo
employees to safety. Safety is paramount to us at IndiGo led by the
constant efforts of our Safety and Corporate Learning Departments.”