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  • Developing Marketing Strategies and Plan

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    Jessa Garalde Morales
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    The document outlines the difference between a marketing strategy and marketing plan. A marketing strategy focuses on goals for a business and its marketing efforts, while a marketing plan details how those goals will be achieved. Developing a marketing strategy and plan involves describing a business and its offerings, explaining its position in the market, profiling customers and competitors, and identifying marketing tactics to build an effective marketing plan.

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    Original Title

    DEVELOPING MARKETING STRATEGIES AND PLAN

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    The document outlines the difference between a marketing strategy and marketing plan. A marketing strategy focuses on goals for a business and its marketing efforts, while a marketing plan details how those goals will be achieved. Developing a marketing strategy and plan involves describing a business and its offerings, explaining its position in the market, profiling customers and competitors, and identifying marketing tactics to build an effective marketing plan.

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    © All Rights Reserved
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    13 views5 pages

    Developing Marketing Strategies and Plan

    Uploaded by

    Jessa Garalde Morales
    The document outlines the difference between a marketing strategy and marketing plan. A marketing strategy focuses on goals for a business and its marketing efforts, while a marketing plan details how those goals will be achieved. Developing a marketing strategy and plan involves describing a business and its offerings, explaining its position in the market, profiling customers and competitors, and identifying marketing tactics to build an effective marketing plan.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 5

    DEVELOPING

    MARKETING
    STRATEGIES AND
    PLAN
    PREPARED BY:
    MERBIL CEPE
    ARJAY JOSE IDOSURA
    Marketing Strategy

    Focuses on what you want to


    achieve for your business and
    marketing efforts.
    Marketing Plan
    Detailshow you’ll
    achieve those goals.
    Developing Marketing Strategies and Plan

     Describe your business and its products and


    services.
     Explain the position and role of your products and
    services in the market.
     Profiles your customers and your competition.
     Identifies the marketing tactics you will use.
     Allows you to build marketing plan and measure
    its effectiveness.
    THANK
    YOU!!!

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