Social Media Strategy

Pizza Hut
Submitted by: Rida Aman
 Introducing
FAMILY FRIDAY
FEAST!
 Idea Draft
• New flavor launch named ‘Feast’.

• Available only on Fridays.

• Special family deals.

• Fridays - ‘Family Friday Feast’

• Social media competition.

• Hashtag #FamilyFridayFeast

• Pictures with the most number of likes on either Facebook

or Instagram will win Family Feast Vouchers from Pizza
hut along with few goodies from Pizza Hut every Friday.
01 Explore
Why, What, When, How, Where

02 Engage
Why, What, When, How, Where

03 Express
Why, What, When, How, Where

04 Evaluate
Why, What, When, How, Where
 Explore
Why
To know consumer insights on
importance of family time and
would they prefer to have pizza
on any family night.
What
Target audience’s views on
family time during Covid19.
Gain knowledge on their
prospect of what they would like
to do on a typical family night.

Where When
Facebook, Instagram. Pre-Launch of the campaign.

How
Use monitoring tools and
manual analysis by observing
comments and feedback on
posts or groups.
 Engage
Why
To recall a family oriented
image of pizza hut. Build
relationship with the loyal
customers. Generate word of
mouth.
What
Social media posts and re-post
stories and posts created by
customers with the hashtag
#FamilyFridayFeast

Where How
Facebook, Instagram Deals, Activities, testimonials.
Feedback, reposts.
When
When people are ready to know
about it and curiosity is
developed amongst the
customers. With the start of
campaign.
 Express
Why What
To encourage families to try it. Campaigns on importance of
family time and how much pizza
hut values it.

Where How
Facebook, Instagram Recognizing participation by re-
posting pictures on their stories
and posts. Giving out
When customized pizzas to the posts
with highest number of likes.
During the campaign. After
Give out prizes like family board
launch.
game. Or free pizza hut
vouchers with family deals.
Family gift hampers.
 Evaluate
Why What
To find out its success Number of website visits after
launch, number of orders
placed on Fridays, number of
followers on Instagram and
Where Facebook, engagement level on
Facebook, Instagram social media.

How When
Facebook and Instagram Weekly
insights and monitoring tool.
 Added Values

Food photography Boost Family oriented image

Launch of new flavor Increased customer loyalty

Contents Here

Social media buzz Audience engagement

 The Social Funnel
Customers who would
want to participate in the
campaign will subscribe to Food bloggers or
the channel. Also, influencers who have
customers who are fond high social media
of food photography. following.

Channel Subscribers Engagers Prospects Conversions

It will be counted as a
Facebook & Instagram Family oriented fans conversion if prospects buy the
of Pizza who are Family Friday Feast deals or
active on social the new flavor on Friday and
media. Customers posts picture with their family
who will enter the having pizza on Instagram or
competition. Facebook and enter the
competition on Fridays.
THANK YOU