O-WHEEL

Done by: Neo Min Min

Using it is EASY!

FIND TAP USE

 What is it?
› Rental of wheelchair
› Electronic (ez-link)
› Affordable
› Ease of travelling around

Travelling around with a wheelchair can be that simple!

 How did it come about?
› Silver market in Singapore on the rise (aging population)
› Limited transportation mode available for elderly (easy)
› Passion to give back to the pioneer generation

Technology is here and O-WHEEL utilises it perfectly.

 In 2015,

13.1 %
of Singaporeans are aged 65 and above (Ong, 2015).
The ageing market sector in the Asia-Pacific is projected to
reach around

$ 4.5 trillion by 2020 (Shiao, 2017)

 Market size

- Huge (both caregivers and elderly)

- Growing ageing population > sunrise silver industry
Opportunities
High demand Technological Convenience
advances

- - Consumers going - Availability

Ageing population
 for cashless everywhere

more revenue options 

more revenue
Threats
Wheelchair Skeptism towards Troublesome to
companies E-payment learn the how-to

- Cheaper - Not familiar or - Initial stage of

wheelchairs made confident in how the learning is

e-payment works challenging
available
- Tedious to learn
(Koh & Wong,
2017
THANK YOU
References

Koh, V., & Wong, P. T. (2017, August 11). A cashless transit won’t be easy for some elderly and the young says
observes. Today Online. Retrieved from www.todayonline.com

Ong, H. H. (2015, September 30). Singaporeans aged 65 and older form 13.1 per cent of citizen population as
society continues to age. The Straits Times. Retrieved from www.straitstimes.com

Shiao, V. (2017). Singapore firms see silver lining in eldercare industry. Business Times. Retrieved from
www.businesstimes.com