Professional Documents
Culture Documents
Finding The Right Job For Your Product
Finding The Right Job For Your Product
Where to What to
look look for
How to
How to interpret
look for it findings
WHERE TO LOOK?
Customers buying
competitor ●
Can shift to your own
products
Promotion
●
During early years of a product, word of mouth is more cost-effective than media advertising. Positive
word of mouth can only be achieved after the product has performed the job right
●
A good purpose brand clarifies which features and functions are relevant to the job and which are not
When a set of experiences required to do the job are defined, then placement
Place
●
becomes more apparent. In the milkshake example, a dispenser was placed for
customers who were in a hurry for their long commute
SIZING UP THE SITUATION