GALAXY NOTE20|20 ULTRA

WEEKLY REPORT
Report #4 (3 Aug - 9 Aug)
AGENDA

1. OVERALL PERFORMANCE
2. WEEKLY PERFORMANCE
3. CHANNEL REPORT
• ONLINE MEDIA
• SO
• SMC
• INFLUENCER
• GCDM
• PR
• DOTCOM
1. OVERALL PERFORMANCE
OVERALL DIGITAL PERFORMANCE – TEASE

INFLUENCER
INFLUENCER

✔ Outcome: 9
✔ Engagement
: 723,868

(*) Organic for all outcomes as no handshake during this period.

OVERALL DIGITAL PERFORMANCE – WEEKLY

INFLUENCER
INFLUENCER

✔ Outcome: 9
✔ Engagement
: 356,628

(*) Organic for all outcomes as no handshake during this period.

OVERALL DIGITAL PERFORMANCE – ACCUMULATED (BY PRE-LAUNCH)

INFLUENCER
INFLUENCER

✔ Outcome: 9
✔ Engagement
: 356,628

(*) Organic for all outcomes as no handshake during this period.

2. WEEKLY PERFORMANCE REVIEW
 On track / Exceed

WEEKLY KPI OVERVIEW – PHASE PREORDER - INFLUENCER Need to improve

Phase period: 06/08 – 20/08 – Report timing: Up to 09/08 – 21% time gone

PAID - PreLaunch Phase

Unpack W4
Channel Metrics UTD Explanation
03.08-05.08 06.08-09.08

Actual KPI % Achievement Actual KPI % Achievement UTD Phase KPI % Achievement

Outcome 9 NA 9 9 100% 9 86 10.5%

• Performance is slightly under KPI due to planned
CHANNEL outcomes mainly are in the next 2 weeks.
Engagement 723,868 NA 356,628 318,000 112.1% 356,628 3,206,771 11.1%

Channel Key learnings Next steps

Plus point:
● Attractive visual: visual direction is sophisticated to highlight design of product, successfully trigger
impression of audience in this stage.
Maintain the authenticity & relevancy by giving out tactics that capture the real life context &
● Content shows real time story, catching up current social trend (talking about product releasing)
CHANNEL social wave.
● Earned story generating significantly thanks to KOLs 1st impression about product.
Align brief earlier to arrange production schedule ideally
Re-allocate airing timeline to ensure not overlapping other branded outcomes
Minus point:
 Rush in production due to late brief alignment, requiring urgent arrangement with Influencers to manage
planned airing timeline, yet deliverables were still qualified.
5. CHANNEL REPORT
INFLUENCER
OVERALL PERFORMANCE
METRICS ACTUAL KPI %UTD METRICS ACTUAL

EFFORT Outcome 9 9 100% EARNED Outcome 2

Engagement 356,628 318,000 112.1% Engagement 6,591

  ENGAGEMENT   No TACTIC FORMAT INFLUENCER PLATFORM ENGAGEMENT

No TACTIC FORMAT INFLUENCER PLATFORM KPI Actual % LINK 1 Others Photo Thanh Hằng FB 4,268

1 Interactive Story Đỗ Mỹ Linh IG 30,000 24,130 80.4% 2 Others Photo Quang Vinh FB 2,323

2 Interactive Story Huyme IG 30,000 45,962 153.2%

3 Interactive Story Dino IG 10,000 18,267 182.7%

4 Interactive Story Chim Sẻ Đi Nắng FB 80,000 97,365 121.7%

5 Interactive Story Quỳnh Anh Shyn IG 90,000 87,455 97.2%

6 Signature Pose Photo Thanh Hằng FB 15,000 17,271 115.1% link

7 Signature Pose Photo Quang Vinh IG 3,000 2,231 74.4% link

8 Creator Lounge Story Đỗ Mỹ Linh IG 30,000 21,029 70.1%

9 Creator Lounge Story Huyme IG 30,000 42,918 143.1%

KEY HIGHLIGHTS:
• Outcomes mostly are story format and overperforming, generating real time story of Influencer after Global Unpack.
• Thanh Hang is the most generator outcomes, when airing on multiple platform as well as format (story & post).
• Tactic showing lack of product appearance as well as Influencer got lower performance (Creator Lounge).
• Quang Vinh outcome got slightly under KPI due to airing near cut off time (Sunday)
CLIPPING

PAID OUTCOMES EARNED OUTCOMES

CLIPPING

DINO VŨ HUYME ĐỖ MỸ LINH CHIM SẺ ĐI NẮNG

 SOCIAL PERFORMANCE
TOTAL SOCIAL INTERACTION WBW SOCIAL VOICE OF ALL INFLUENCERS WBW
47,
38
6
32,952
46,635

9,023

4,359
79 672 0 510 308 144 69 21

3 Aug - 9 Aug Th a n h Đỗ Mỹ Quang Th i ê n Di ễ m My T r a n g Hý   Phan P h a n Th ế

Hằ n g Linh Vinh Mi n h Nh â n   Anh 

Reaction Share Mentions View

TOP INFLUENCERS BY SOCIAL INTERACTION IN TRACKING PERIOD TOP INFLUENCERS BY BUZZ VOLUME IN TRACKING PERIOD
672

502

607

84
65 51
16 12 7 0 0
0

3 Aug  - 9 Aug Th a n h Quang Đỗ Mỹ Phan Di ễ m My P h a n Th ế Th i ê n Tr a n g Hý  

Hằ n g Vinh Linh Nh â n   Anh  Mi n h
Facebook Instagram Youtube
SENTIMENT PERFORMANCE
PRODUCT/BRAND RELEVANT BUZZ CONTRIBUTION SENTIMENT PERFORMANCE
35

Overall feed... 6

100.0% Overall Out... 4

Negative

94.79%
Purchase In... 3 Positive

5.2%
3 Aug  - 9 Aug
3 Aug  - 9 Aug
POSITIVE DRIVERS

Posts from KOL/Influencers promoting for Galaxy Note 20:

5%
Show purchase intention toward the product:
• Verbatim: hihi tính mua nè ^^

General compliment on Galaxy Note 20:

N = 672 % Product/Brand
Relevant • Verbatim: Hời ơi, đang mê em này quá
(3 Aug – 9 Aug)

Compliment on overall outlook of product

Verbatim: Chiếc điện thoại đã sang trọng và quý phái, còn sang trọng và quý phái hơn
95%
NEGATIVE DRIVERS

Posts from KOL/Influencers promoting for Galaxy Note 20:

There is no negative feedback.

THANK YOU