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    hanumanthaiahgowda
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    This document discusses the key forces that affect a company's marketing mix: consumers' behavior, traders' behavior, competitors' behavior, and government behavior. It notes that for a marketing mix to be effective, it must be tailored to the specific environment considering these uncontrollable forces, and should be adjusted over time as the environment changes. Examples provided include how companies like Nokia, Blackberry, Microsoft and Samsung have varied their marketing mix strategies over time.

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    This document discusses the key forces that affect a company's marketing mix: consumers' behavior, traders' behavior, competitors' behavior, and government behavior. It notes that for a marketing mix to be effective, it must be tailored to the specific environment considering these uncontrollable forces, and should be adjusted over time as the environment changes. Examples provided include how companies like Nokia, Blackberry, Microsoft and Samsung have varied their marketing mix strategies over time.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    63 views6 pages

    Session 5

    Uploaded by

    hanumanthaiahgowda
    This document discusses the key forces that affect a company's marketing mix: consumers' behavior, traders' behavior, competitors' behavior, and government behavior. It notes that for a marketing mix to be effective, it must be tailored to the specific environment considering these uncontrollable forces, and should be adjusted over time as the environment changes. Examples provided include how companies like Nokia, Blackberry, Microsoft and Samsung have varied their marketing mix strategies over time.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    Modern Marketing

    Programme Bachelor of Commerce


    Subject Modern Marketing
    Semester 5th
    University Mangalore University
    Session 2nd
    Marketing Mix

    Essentials of effective Marketing Mix


    Recap of Previous Session
    Learning Objective:

    Session Outcome:
    Forces affecting Marketing Mix

     Consumers’ behaviour.
     Traders’ behaviour.
     Comprtitors’ behaviour.
     Government behaviour.
    Essentials of an effective Marketing Mix

    There should be an appropriate marketing mix.


    There must be specific and appropriate marketing
    mix for a given environment due to uncontrollable
    forces.
    Marketing mix should be properly varied or adjusted
    in accordance with the changes in the environment.
    Example: Nokia, Blackberry, Microsoft, Samsung

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