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Step 4: Ship it

• Distribution and logistics is the spine of the firm.

• Delivering right amount of goods to the right store at the right time.

• The secret of IKEA’s efficient distribution and logistics is represented by its employees’

motto: “We don’t want to pay to ship air”

• Disassembled to reassemble.

• It all starts with the product design.

• IKEA continues to research on design innovation.

• Higher importance of cost of shipping as the network broadens.

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