GROUP 3

Ankana Ghosh 28905018101

Soumyajit Dutta 28905018023

Tushit Roy 28905018012

Pawan Gupta 28905018053

Presentation on:-Marketing
Management Process
ACKNOWLEDGEMENT:-

We have done the secondary research for

the partiall fulfillment of getting BBA degree
from MAKAUT under iLEAD.
2

Ankana Ghosh 28905018101

Soumyajit Dutta 28905018023

Tushit Roy 28905018012

Pawan Gupta 28905018053

 Marketing
Management
Process With 4p’s
Let’s start with the first set of
slides
 
“
 Marketing managers come in a
The marketing
management process
goes through various
bewildering/confusing variety: product stages to ensure the
marketers, online marketers, channel success of a product in
marketers, event marketers, market an organization. A
researchers, public relations managers, company is generally
and so forth. in the blind about any
new product.

The marketing
management
process is hard to WITH
pin down.

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 COLGATE-PALMOLIVE

Colgate-Palmolive Company is an American multinational consumer products company
headquartered on Park Avenue in Midtown Manhattan, New York City.

 It specializes in the production, distribution and provision of household, health care,
personal care and veterinary products.


Founded - 1806; 214 years ago

Industry – Consumer Goods

Products - Cleaning Agents, Personal product care, Pet foods


Colgate-Palmolive has long been in competition with Procter & Gamble (P&G), the world's
largest soap and detergent maker.

The Colgate-Palmolive Company has sponsored a non-profit track meet open to
women of all ages called the Colgate Women’s Game.

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 Colgate Palmolive PRODUCT Strategy:
The product strategy and mix in Colgate Palmolive marketing strategy can be explained as follows:


Colgate Palmolive has huge variety of product offerings.

Under Colgate Palmolive company, Colgate brand has various oral care products under it
whereas Personal care products are sold under brand Palmolive.

Here our product is

“Colgate’s Herbal White toothpaste”

Colgate Palmolive’s main products are these
handwashes, toothpasts etc.

It is widely used.

The product has a unique blend of herbs ans ensure
a good oral health to consumer.

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 Colgate Palmolive PRICING Strategy:

Market penetration pricing
strategy is adopted by Colgate
in order to get market
dominance.

Most of the personal consumer
products and oral care products
are priced at a cheaper rate.

It is because a massive amount
of consumers could be
persuaded towards the brand.

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Colgate Palmolive PLACE Strategy:

The products are made
available via direct
distribution channel.



Where the majority of 8
the consumers can
easily get an access to
the Colgate’s products
Colgate Palmolive
PROMOTION
Strategy:


Colgate promotes
all its products 9
through personal
selling.


Advertising,
piblicity and public
relations are the
promotion medium.
 PENALTIMATE:

As their competitors are P&G,GlaxoSmithKline,HUL
etc,so Colgate should also have a good product
diversification to compete with these companies to hold
a better position in the market.


Colgate-Palmolive can also focus on the child care 10
products for gaining a huge section of customers base
(below 10 years of age group)and they can also provide
free gifts for the promotion of their product


Colgate can also attract the customer base in the rural
areas, by adopting good pricing and advertising strategy.
 CONCLUSION

Due to Lockdown and this covid’19 pandemic we

couldn’t do the primary survey, so we did a secondary
survey.

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This product is available in the market, and we have
gathered all information of this organisation. This will be
benificial for us as well as the organisation.

Today, Colgate has numerous subsidiary organizations spanning 200

countries, but it is publicly listed in only two, the United States
and India.
THANKS!
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