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“Education in Pursuit of

Supply Chain Leadership” dp&c Chapter 15

Chapter 15
Information Technology
and Supply Chain
Management
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Learning Objectives

• Exploring the foundations of information technology


• Understanding technology architecture basics
• Reviewing information system foundations
• Exploring the foundations of supply chain management
business technologies
• Detailing enterprise resources planning (ERP) systems
• Detailing supply chain management (SCM) systems
• Defining Internet business
• Discussing the impact of Internet business on the supply
chain
• Exploring issues in SCM technology implementation
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Chapter 15
Information Technology and Supply Chain
Management

Foundations
Inventory of
Information
Management Basics
Technology

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Defining Information Technology

The technology of computers, telecommunications,


and other devices that integrate data, equipment,
personnel, and problem-solving methods in planning
and controlling business activities. Information
technology provides the means for collecting, storing,
encoding, processing, analyzing, transmitting,
receiving, and printing text, audio, or video
information

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Promise of Information Technology

Today's enterprise must consider computerized


technologies not only as a tool to accelerate the
speed and productivity of business functions, but
also as a key driver that enhances the opportunity
for supply chains to continually activate new
relationships and operating structures that change
the way they compete in the marketplace

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Technology and Concepts of Knowledge
The success of automation resides in the ability of
designers to incorporate the human knowledge
Automate
necessary to perform a given productive task directly
into the machine

The use of technologies to enable people to collect,


process, select, and sort data that can be used to create
Informate new forms of knowledge, provide unique insights, and
engineer disruptive innovation

The use of technology when people network their tasks,


ideas, and aspirations to produce a form of collective,
Network opt-in/opt-out fusion of opened-ended knowing and
experiencing

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Chapter 15
Information Technology and Supply Chain
Management

Technology
Inventory
Architecture
Management Basics
Basics

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Information System Definition

Interrelated computer hardware and


software along with people and
processes designed for the collection,
processing, and dissemination of
information for planning, decision
making, and control.

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SCM Technical Architecture
Networking Information
toolsets strategy

Enterprise Database Information Enterprise


Application Information
Technology manage- structure Business
software governance
Architecture ment deployment Architecture
Integration
System Information
Config- Infra-
uration structure

Inter- Inter-
Inter-
enterprise enterprise
enterprise
process Business vision
model Architecture

Inter-
enterprise
business
model

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Enterprise Technology Architecture – Detail
The repository of all data that has been collected
Database during database management and transactional
processing

Defined as two or more computerized devices linked


together over a geographical area. Networking
Networking
permits users to access and exchange the same data
through software connecting them to the network

Application A general term used to describe the various kinds of


programs that are used to enter, maintain, display,
Software
and access information resident in databases.

The actual configuration of hardware, database


System management software, and application software. In
Configuration detail, describes what functionality users have chosen
to run the business

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Networking Integration Architecture
ABC Company
Chicago

Customer
Network

Internet Network
Los Angles

Network
Cloud
Computing

Database
Software
Applications

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Enterprise Business Architecture – Detail
Information Establishes the principles guiding the organization’s
Strategy efforts to create and exploit their information system
Definition databases and software application functionality

Describes the nature, completeness, and accuracy of


Information system information, where it is located, how long it is
Governance kept, and how business accesses and uses it for
decision-making
Identifies the technology necessary to establish the
Information database management systems, application software,
Infrastructure networking toolsets, and the actual configuration of
these components into a technology solution

Information A roadmap defining how the various technology


Structure applications and toolsets will be configured,
Deployment maintained, and improved over time

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Inter-Enterprise Business Architecture - Details
Creation of an operational system of cross-channel
business as well as a mechanism to leverage the
Inter-enterprise
entire business ecosystem to discover breakthrough
vision
propositions made possible by sharing a common
information platforms.

The business model provides a high-level description


Inter-enterprise
of the technology integration points connecting each
business model
business in the supply chain network

the process model provides a description of the


Inter-enterprise
external processes that govern the daily performance
process model
of supply chain functions

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Chapter 15
Information Technology and Supply Chain
Management

Information
Inventory
SystemBasics
Management
Foundations

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Five Basic Functions of Information Systems

Enterprise Strategic
Information Planning
System

Decision
Enterprise Management
Analysis/
Database Control
Simulation

Transaction
Management

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Principles of System Management
Accountability. Responsibility for the quality and integrity of that
data resides squarely with the people who use the system

Transparency. Transparency means that the mechanics of how


the system works is simple, understandable, and apparent to the
user
Accessibility. Computer systems remove the difficulties
surrounding data retrieval by containing programs that provide
for quick access and update of critical information that span
company departments or even databases belonging to channel
trading partners

Data integrity. The usefulness of information technology is


directly dependent upon the accuracy and timeliness of its
databases.

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Principles of System Management (cont.)
Valid process simulation. If an information system is to provide
useful information, the transactional and maintenance programs
in the system must work the way the business actually works. In
effect, a business application is a representation, a simulation of
the actual physical action performed during process execution

Flexibility. An effective information system provides users with


the capability to perform transactions or manipulate data to meet
the needs of both the business and customers and suppliers

Control. A fundamental benefit of an information system is the


ability to control business processes. Applications should
provide users with reporting and exception messaging designed
to alert them as early as possible to actual or pending out of
control processes

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Objectives of Supply Chain Technologies
Increasing supply chain velocity, agility, and scalability. By providing
integrative and networking capabilities, supply chains participants
can rapidly form collaborative partnerships to engage in managing
new product development, exploit new market opportunities,
accelerate product delivery to targeted customers, and leverage the
core competencies of channel partners to quickly scale production
and distribution resources
Provide global visibility of real-time channel information. Combining
technologies like the Internet and cloud computing with supply
chain software applications provide supply chains with visibility to
channel events and the ability to rapidly make informed decisions
Tame the supply chain bullwhip effect. Access to real-time channel
inventory information enables channel planners to see unnecessary
build-ups of channel inventories and to simulate inventory
movement to diminish the effects of poor channel forecasting by
channel participants

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Objectives of Supply Chain Technologies
Replace supply chain inventory with information. The use of
networking technologies providing the entire channel with real-time
data allowing planners to respond rapidly to actual shifts in demand
without stockpiling inventories

Move from push to pull. The ability of networked databases enables


companies resident at all channel points that touch the customer to
stream demand and substitute push channel replenishment with
pull systems that empower planners to rapidly respond to actual
shifts in demand

Facilitate the formation of new supply chain partnerships and


deepen existing partner relationships. The ability to link inter-
channel strategies and tactics through information integration and
the use of networking for real-time information sharing enables
companies to form and grow supply chain relationships

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Chapter 15
Information Technology and Supply Chain
Management

Supply Chain
Inventory
Management
Management Basics
Technologies -
Foundations

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Core SCM Technologies

Quotes
PM maintenance Order processing
Forecasting
Equipment statistics Statistics & perform.
Diagnostics mgmt. Service & rental MRP
RFQ
Configuration Inventory
PO processing Cost Commissions Scheduling
Supplier mgmt. Taxes Pricing Capacity mgmt.
Sourcing & pricing WIP mgmt. Inspection
Negotiations PO delivery Data collection
SCM Core Production statistics
Supplier performance Project management
Technologies
Cash flow management Architecture Item master data
Cost accounting BOMs Routings
GL Work centers Costs
Tax mgmt. AR Technical data
Budgeting AP Payroll
Distribution documentation
Reporting Skills Mgmt. replenishment
ECO
Personnel Warehouse Mgmt.
Development Transportation Mgmt.
Recruitment Statistics

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Advanced SCM Technologies

Advanced SCM
Computer Added Technologies Labor
management
Design (CAD) system (LMS)
Plant
Maintenance Core Modules e-Commerce
Transportation Customer Demand
management Assets
Management management
system (TMS) Business
Procurement System Production Warehouse
Quality management
management Finance Product system (WMS)
(QM) Human Data Business
Resources Logistics analytics
ABC costing
Field service
Environmental Lean
MES Advanced applications
tracking
planning
Data mining systems S&OP EDI
(APS)

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Networking SCM Technologies

Networking SCM
Global trade Technologies
management (GTM) Enterprise application
integration (EAI)
Cloud computing
B2B and B2C commerce
Supply chain
management (SCM) Web-based, open,
SCM Core and component-based
Supply chain event Advanced environment
management (SCEM) Technologies
Internet e-exchanges
Supplier relationship
management (SRM) Customer relationship
Demand sensing Control management (CRM)
towers Collaborative
Collaboration planning, forecasting,
and social and replenishment
networking Mobile
devices (CPFR)

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Supply Chain Control Tower Architecture
SCM Control
Tower

Centralized
information
gathering and
monitoring

Middleware software/system integration platform

Supply Chain Universe


SCM/ERP/SRM/ GTM/SCM/ERP/
SCM/ERP/SRM/ ERP/Web-based
SCEM/CPFR/ CRM/SCEM/CPFR/
CPFR/e-exchanges make collaboration
GTM/B2B B2C/Mobile devices

Plan Source Make Deliver

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SCM Technology Maturity Model
SCM networking tools used to integrate supply chain Level 5
supplier and customers and enable collaborative
Collaborative
supply chain links
enterprise
Level 4
SCM cross-functionally organized around
a common strategy. Networking tools Enterprise
enable internal supply chain integration
strategy
Level 3
Integrated SCM is cross-functional using
enterprise common data base and
Level 2 companywide process rules
Semi-integrated SCM used to integrate major process data
enterprise streams within departmental functions
Level 1
Data
management Core SCM applications perform transaction
functions. Minimal to no cross-functional
system integration

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Chapter 15
Information Technology and Supply Chain
Management

Standard SCM
Inventory
BusinessBasics
Management
Systems

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ERP Architectural Elements
By using special industry-focused libraries and module
Flexible and application flag settings, users can configure a
unique solution that meets their exact needs
A world-class ERP system has an open architecture
Modular and permitting any module to be interactive with any other
Open module without impairing system integrity, system
functions, and performance

The ERP system should support as wide a variety of


Comprehensive organizational functions as is possible and support a wide
range of industry verticals

The ERP system possesses functionality that allows


companies to escape beyond the four walls of the
Networked
enterprise by possessing Internet networking and
integrating them with supply chain partners

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Basic ERP Functions Diagram
Enterprise Functions Region 1

Business Enterprise Objectives


Forecasting/ Planning
Product Planning Markets, Price,
Campaigns, Family
Sales & Operations Capacities,
Accounts Order Planning
Receivable Management Production Rates

Region 2
General Channel Master Scheduling Demand Management,
Ledger Management (MPS/DRP) Rough Cut Capacity,
DRP
BOMs Material Requirements Material, Component
Inventory Status Planning (MRP) Requirements

Workcenters/ Capacity Requirements Detail Capacity


Routings Planning (CRP) Requirements
Region 3

Cost Shop Floor


Load Scheduling
Accounting Management

Quality
Product Quality
Management

Accounts Purchasing Quality, Pricing,


Payable Management Receiving, Suppliers

Inbound/Outbound Transportation, Rates,


Fixed Logistics Warehousing
Human Assets Fixed and Human
Resources Resources, Payroll

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Distribution Enterprise System Diagram
Enterprise Functions Business
Enterprise Objectives
Planning

Forecasting/ Marketing/Sales Products, Markets,


Product Planning Planning Price, Campaigns

Bill of Channel Supply Chain Structure


Distribution Planning

Warehouse, Labor,
General Asset Logistics Resource
Transportation,
Ledger Planning Planning
Inventory Capacities

Accounts Order Demand Customer Service


Receivable Management Management

DRP, ROP, Storage


Cost Inventory
Costs, Channel
Accounting Planning
Distribution

Transportation/ Logistics Transportation, Rates,


Warehousing Execution Warehousing

Kitting, Labeling, Bulk


Processing Value-Added
Breaking, Processing
Costs Processing
Costs

Accounts Purchasing Quality, Pricing,


Payable Management Receiving, Suppliers

Human Human Resources,


Resources Payroll

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Evaluating Technology Solutions
Assess information intensity. Companies must evaluate the existing
and potential information intensity of their products and operations
processes. The objective is to determine the breadth of the
information required both to run the supply chain and manage
product and service processes
Industry impact. Technology can dramatically alter a firm's
bargaining power with suppliers, ability to offer new products and
substitute products, and capability to fight off new as well as
existing competitors
Search for ways technology increases competitive advantage. By
targeting activities that represent a large proportion of supply chain
costs, are critical to marketplace differentiation, or compose critical
links within the supply channel, technology assists companies to
identify new avenues for sustainable competitive advantage

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Evaluating Technology Solutions (cont.)
Investigate how technologies spawn new industries. Information
tools spawn new businesses by diversifying existing organizations

Develop a long-term plan that seeks to continuously leverage new


information technologies. Strategists must be diligent in instituting a
formal methodology for the ongoing review of new technologies, the
strategic alignment of business opportunities and new technologies,
the investments necessary to implement new hardware and
software, and the impact technologies will have on supply chain
linkages

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Charting Business and Technology Solutions

Integration,
Synchronization
Supply Chain
Supply Chain
Plan
Annual Business
Plan
Monthly S&OP GTM
DRP/MRP Inventory
Weekly Capacity Plan Deployment

Automation Sales/Marketing e-Commerce


Order Performance Social Media
Inventory
Daily Activities Management Metrics Collaboration
Purchasing
Shipping/Receiving CRM/SRM
AP/AR
Data Finance SCEM
Minutes Collection Mobile
Daily Functional Enterprise Integrated
Activities Area Value Chain

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SCM Business System Choices
In this option a company decides to build its own suite
Build
of business applications

In this option a company decides to buy a standard


Buy
turn-key system from a recognized software developer

In this option the core business modules of a standard


Best-of- system are integrated with one or more “best-of-breed”
Breed modules created by one or more software companies
specializing in the business area
In this option a company chooses to rent business
Rent applications via a hosting software-as-a-service (SaaS)
provider

In this option a service provider manage all of a


Outsource
company’s information technology needs

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Major Criteria for System Search
Functionality: the array of resident applications and the level of fit to
company business processes
Ease of use: the speed by which users overcome the functional
learning curve and the transparency of the applications relative to
company processes

Performance: the processing speeds by which data is entered,


processed, maintained, and retrieved

Scalability: the ability of the user to enable or disable software


modules during implementation, and as the company’s demands on
the software expand or change

Interoperability: the easy by which the software is interfaced,


integrated, or networked to other software systems

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Major Criteria for System Search (cont.)
Extensibility: the easy by which modifications or software
enhancements are made to the base software system

Stability/reliability: the software’s basic data integrity and freedom


from bugs or invalid calculations

Security: capability of restricting access to users, groups of users,


or outside the organization supply chain partners and customers

Support: the quality of implementation assistance, on-going


consulting, application documentation, and training

Vendor viability: financial strength of the vendor organization to


provide periodic system enhancements and on-going support and
services

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Chapter 15
Information Technology and Supply Chain
Management

Advent of SCM
Inventory
InternetBasics
Management
Technologies

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Categories of Internet Technologies
Business-to-
Applies to any business that utilizes the Internet
consumer
to sell products or services directly to consumers
(B2C)

Business-to- Applies to any company that utilizes the Internet


business (B2B) to sell products and services to other companies

Consumer-to-
Applies to Internet sites that enable customers to
consumer
buy from each other
(C2C)

Consumer-to- Applies to any consumer that utilizes the


business (C2B) Internet to sell products or services directly to a
business
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Phases of Internet Business Evolution
Global
knowledge/compet Phase 5
-encies exchanges,
interoperative
value chains
B2B model,
Critical e-Business Enablers

CRM, ERP Phase 4


integration, e-Collaborative
Commerce
value chain
Transactions, Internet
customer On-Line
Phase 3 Business
interaction,
personalization e-Marketplaces
Internet
On-Line
Marketing, product
Phase 2 Buying
catalogs – static
Storefront
content Internet
Marketing
Orders, invoices, Phase 1
ASNs, billing,
documentation One-to-one
networking
EDI Internet e-Commerce e-Business e-Collaboration
Marketing

Connectivity Technology

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Benefits of Internet Business
Increased market supply and demand visibility enabling more
customer choice, potentially better fit of products to buyers, and a
larger market for sellers
Price benefits from increased competition through auctions and e-
markets to increase price competition and dramatically lower
procurement costs
Increased operational efficiencies through improved procurement,
order processing, and selling processes
Improved partner and customer segmentation that transforms
customer marketing objectives provides appropriate levels of
services to customers with alternative value propositions
Improved supply chain collaboration that buyers and sellers to work
together collaboratively for product design, planning, and
marketplace introduction; marketing campaigns and promotions;
and life-cycle management programs
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Benefits of Internet Business (cont.)
Synchronized supply chains where visibility into operating
information across the value chain allows companies to drive
efficiencies across the entire value chain

Efficient payment transfer that greatly facilitates transaction final


settlement

Impact on cost for reduction of enterprise infrastructure, inventory,


facilities, and transportation costs

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Impact of Internet on Supply Chain –
Customers Service-Driven Elements
Enables customers to choose from a much wider array of
Product variety
products than is possible in a ‘bricks and mortar’ store

Enables businesses to broadcast customer demand


Product
continuously through the supply chain, providing visibility
planning
to inventory availability all the way back to the producer

By networking with channel partners, enables introduce of


Shorten time to
new products to the marketplace much faster than a
market
conventional business

Flexible pricing, Changes to company price, promotions, and the product


promotions, portfolio must be matched by a mechanism that rapidly
and products communicates these changes to the supply chain

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Impact of Internet on Supply Chain –
Operations-Driven Elements
Customer response time. The easy by which customers browse
online catalogs and generate orders through shopping cart
functions places a significant burden on the supply chain

Inventory. A critical element of Internet business is the ability of


firms to offer an extensive portfolio of products

Facilities. The complexity of serving an entire customer base,


often with very small order sizes, will impose a significant
burden on existing operational procedures, staff, and information
technologies

Transportation. Internet businesses will have to dramatically


improve the quality, capacity, and delivery reliability of
transportation both to stocking points and to the marketplace

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Impact of Internet on Supply Chain –
Operations-Driven Elements (cont.)
Information technology. Effective Internet business requires the
close networking of all members of a supply chain. The Internet
serves as a conduit where critical information such as forecasts,
the customer demand-pull, and visibility to disruptions in product
and/or transportation movement are communicated up-and-
down the supply chain

Returns. Companies engaging in e-commerce will have to


engineer convenient methods for customers to return unwanted
products or to engage repair or warrantee service from some
node in the supply chain

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Chapter 15
Information Technology and Supply Chain
Management

SCMInventory
Technology
Implementation
Management Basics
Issues

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Tangible/Intangible Benefits of Implementing
SCM Technologies
Tangible Benefits of SCM Technologies Intangible Benefits of SCM Technologies
Closer alignment of demand and supply High customer retention
Deeper penetration of the customer
Reduction in operations errors
marketplace
Increased sales volumes Higher customer service
Greater financial returns Improved scheduling
Lower overheads Workforce skills optimization
Reduced cash-to-cash cycle Higher employee satisfaction and efficiency
Lower inventory and carrying costs Better integration of business functions
Lower transportation costs More effective change management
Reduction in purchasing costs Networking of channel skills and competencies
Detailed order tracking Visibility to disruptive events in the supply chain
Comprehensive data reporting Better decision-making capabilities

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Components of SCM Project Implementation
Part 4
Continuous review and reinventing
the business solution to meet Continuous
changing requirements
Improvement
Part 3
Initiate SCM technology Business
project and begin system
implementation Technologies
Implementation
Part 2
Selecting SCM Selecting and configuring the
Technology appropriate business solution from
Solutions
Part 1 next and existing software

Align SCM Alignment of SCM business technologies and


Strategies enterprise strategies

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Why Technology Solution Changes?
Strategic Objectives
Solve broad enterprise problems regarding profitability, high costs,
competitive positioning, sales and marketing objectives, products
and services, financial capacities, and marketplace realities
occurring on the macro level and cutting across the business

Tactical Objectives
Solutions on this level are focused on increasing functional or
business area performance and productivity. These objectives are
attained either through automating activities or integrating members
in a business area or group of business areas

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SCM Technology Strategy Framework
Business Value Proposition Growth Management
SCVA Performance
Value Metrics
Proposition
Resource
Plan
Super Service Profit Drivers
Product/Service Solution
Customization Performance
Design Measurements
Resource Management
Cost
Value Portfolio Human/Partner Resources
Services Collaborative
Quality intensity Fixed Assets
Collaborative Technical
dimension Outsourcing level
Detailed
Value
Portfolio

Scope of Collaboration

Detailed Statement
Of Scope
Strategic Planning Strategic Execution

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Technology Solution Options
In-House Development
Pros: system will possess the functionality exactly fitted to the information and
transaction requirements of the business and local IT staffs can easily develop
and retrofit programming code due to their grass-roots familiarity with the
system.
Cons: time consuming; duplicating commercially available functionality; may
miss needed functionality; may miss best-practice functionality.

System Purchase
Pros: immediate availability of applications that are compliant with today’s “best
practices,” state-of-the-art technologies, portability to migrate across hardware
platforms and database management systems, and availability of maintenance,
support, training, enhancements, and documentation.
Cons: possible modification to fit special functions; high cost of purchase,
training, and implementation; learning curve of technical staff and general
employees

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SCM System Implementation Components
Project plan outlines the time lines, project milestones,
Project plan costs, and resources. The project schedule consists of a
and detailed plan of all the phases, steps, and activities
schedule necessary to complete the implementation on time and
within budget
Define the strategic objectives of the new SCM system,
Project provide funding and enterprise resources, execute the
organization project schedule, resolve project impasses, and review
performance measurements
Provides the project organization with a measuring stick
Project
detailing implementation progress. Each milestone
milestones contains a set of activities, beginning and completion
dates, and project roles
Project Assist in assigning, executing, and evaluating the
management success in performing project activities and
skills accomplishing tasks on time and within budget

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Fundamental Processes of SCM Projects
The ongoing alignment of enterprise business,
Alignment organizational, and technology strategies
during the course of the implementation

Establishing and developing a strong sense of


User
commitment on the part of users and
commitment
management to the system and nurturing a
and ownership
sense of system ownership

Users utilize the system to create higher


User levels of operational competencies that
competency permit the broadening and deepening of
and mastery enterprise capabilities.

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Developing System Mastery and Competence

Current
Skills Set
Self-Learning

Emerging System Formal


Competency Education
IT System
Development
User System Formal
Maturation Education

Continuously
Expanding User
Knowledge and
Innovation

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Business System Development Process

Evaluate/Reevaluate Evaluate
New
Business Needs & Expectations Introduce/Operate/ Business
Vision Institutionalize
Vision
& System Implementation
Design/Redesign &
Capabilities
Capabilities
Needs & Expectations Redesign

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“Education in Pursuit of
Supply Chain Leadership” dp&c Chapter 15

Chapter 15
End of Session

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