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Presentation 1
Presentation 1
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INTRODUCTION ABOUT THE ORGANIZATION :
Punjab Tractors Limited is an Indian Tractor manufacturing company
that was established on June 27, 1970.
It was India's first Large Scale Project, which was based on
indigenous design and modern technology.
It was a new venture towards making India more competent
in the international scenario.
PTL has four branches, all set up in northern India.
PTL began its commercial operations in April 1974.
In the 28 years till March 2003, it has sold more than 500,000
tractors.
While the journey commenced in the north, PTL today has an
all India presence.
Its 377 strong dealer network sells and services a wide portfolio of 6
tractor models with more than 100 variants.
Swaraj beginning was indeed humble, with the commercial introduction of
Swaraj 724model, tractor sales barely reached 600 in 1974-75.
However, over the years, on the introduction of new tractor models, product
performance and reliable service, Swaraj brand started receiving flavor with
the farmers leading to an increase in both volume and market share.
In 1999, two new models Swaraj 733 and Swaraj 744 were added to Swaraj
portfolio.
By financial 1998-99, all these initiatives took Swaraj to the No. 2 slot in the
industry, hitting a peak sale of 50,700 tractors
in 1999-00 (market share 18.6%).
After disinvestments of its shares by P.S.I.D.C. shareholding patterns as on
December, 2003 are as follows«
Punjab Tractors Limited consists of following
divisions:
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, SAS Nagar, Capacity of
300000 tractors p.a.
, Majri, Capacity 8000 M.T.
castings
, Chhapar Cheri, Capacity of
300000 tractors p.a.
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Reuters Code: PTRA.BO&
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