BRINDAVAN COLLEGE OF

ENGINEERING
  Premier education institution in Bangalore – Calm
and serene environment of Yelahanka
ABOUT BRINDAVAN
 Strong brand loyalty – delivering excellence since
1993

 USP : Preparing 'world ready', 'market ready,

conscionable, sensible, morally correct, ethically
groomed Candidates

 NAAC accreditation : A for its unique pedagogy

 Programs offered : PUC, UG ,PG , MBA ,MCA –

expanding horizon of thirst for knowledge

 Foreign students sponsored to study – build in each

student a strong character and will power to excel
globally
COMPETITORS
PARAMETERS
 COMPETITOR APPROACH

Mentions Foreign collaboration ,Placement Drives along, state of art facilities etc.- attract
students and build strong brand identity.
Link for social media pages on website – inform students in detailed way about the
university
Good SEO ranking – sulekha.com, justdial.com etc.
Curated content with more visuals
Email marketing campaigns – those who want to receive daily updates about admission
Exclusive Experience and feedback of students - youtube, facebook and Instagram
Hashtags like Monday motivation, tip of the day – to keep students motivated
Events and workshops on website and social media pages – entrust loyalty to prepare
leaders for tomorrow
Google maps and address – easy tracking
Country wise admission and contact numbers – user friendly experience
Admission updates along with unique pedagogy – attract students
Covid 19 updates - no compromise on pledge to provide holistic and integrated education
Provides Virtual counselling – strong brand identity
Continuity during Covid 19 –digital learning is practiced in pedagogy system
Allows to chat on Whatsapp in addition to bot – for more transparency and user friendly experience
Google maps and address – easy tracking
Mentions highly qualified faculty, recruiters, association with Foreign universities ,infrastructure etc. –
to attract students
Campus tour video – tells story about the campus
Email marketing campaigns – those who want to receive daily updates about admission
Mentions testimonials of not only students but teachers, faculties etc.
Free lunch and beverages arrangement for students who visit the campus for exams – personal touch
to parents and students
Unique corporate programs for working professionals
Good SEO ranking using proper keywords and curated content
Social media pages – with events, campus life and why Reva – gain prospects by influencing them
 Code to be used during various online examinations – student friendly experience
 Google maps and address – easy tracking
 Mentions about special fee concession for early admission – which pressurizes
students to take early admissions
 Facts explained with curated content and visuals
 Social media links on website – for more detailed information.
 Email marketing campaigns – those who want to receive daily updates about
admission
 Mentions highly qualified pedagogy, amazing placement drives, ,infrastructure etc.
– to attract students
 Mentions experience and feedback of students – acts like influencers for those
seeking admissions
 Social media pages – with events, campus life – gain prospects
Visual Approach - NITTE
Reva
Presidency
 SUGGESTIONS
 Rank to be highlighted in top slider
 Covid 19 updates with attractive visuals
 Enquire Now – message popup instead of giving space on webpage – curated content along
with visuals
 A section should be introduced Beyond academics
 Attractive visual containing innovation and entrepreneurship skills taught
 Social media handle links at the bottom only – not sideways
 Admissions open at the top of the page only
 Moreover Concession for early applying students at the top right corner of the page
 Newsletter, magazines, upcoming events, notifications should be mentioned in the mid way of
the page
 SUGGESTIONS
 Mention more about the virtual classroom sessions and digital learning on the webpage
 Chat on whatsapp should be provided for more transparency
 At the bottom of the page documents ,rules and regulations hyperlink
 Moreover at the bottom of the page – Have a Query ? Please ask bot named “XYZ” who
can answer it or call on some no or mail on mail id mentioned
 Moreover there should be whitespaces in between so that it does not cause strain to
someone’s eye who is reading or visiting the webpage
 Social media handles – contain more hashtags like weeklymotivation , more posts
related to how they are managing sessions during COVID 19
 Moreover on facebook cover page , not to mention so many contact numbers, rather
than mention it in contact section
 More videos and experiences related to students,faculties,teachers and parents should be
uploaded on social media
 Engaging with more influencers in South India to gain the trust and loyalty of people.