SIP PROJECT

ON
PRODUCT ANALYSIS OF ELECTRICAL EQUIPMENT .
PGDM 2019-2021

FACULTY MENTOR- Prof. DEBJANI BANERJEE

BY
RAMYA RANJAN PATRA
ROLL NO -42
 INTRODUCTION OF LEGRAND GROUP:
• The company was established way back in 1865, on 1904 it was bought by Frédéric Legrand
who then name it after him

• in 1919 the company subsequently diversified into electrical equipment & from then on it
has been a global leader in electrical component making brand.

• In India, Legrand has been a leader in the electrical equipment business for over two
decades with product ranges for wiring devices, home automation, door entry, lighting
management systems, cable management and structured cabling to add to their core
offerings.

• An employee base of over 1000 in 26 offices spread across the country, 3 manufacturing
facilities, 10 training centers and an extensive network of over 750 distribution partners
and more than 11500 retailers, consolidates Legrand's vast network, enabling us to quickly
penetrate new market and product segments, and generate economies of scale.

• The target segments are mostly the middle class, upper middle class & upper upper middle
class.
 LEGRAND AND ITS COMPETITORS
The main competitors of Legrand in India are as follows

 HAVELLS ELECTRONICS
Market Share
 BAJAJ ELECTRONICS havells
bajaj elecronics
legrand
others
crompton grevees

 BHARAT ELECTRONICS LTD

havells
others 19%
24%

 CROMPTON GREEVES
legrand
bajaj elecronics 20%
16%
 FINOLEX CABLES
crompton grevees
21%

 EXIDE INDUSTRIES LTD

 ON THE JOB ASSIGNED/SUMMERY OF WORK DONE
 PRODUCT TRAINING SESSION

 PREPARATION OF QUESTIONNAIRE

 COMPARATIVE ANALYSIS
 LEARNING
 

Able to identify the working environment of the electrical industry


Able the understand the different technical factors of electrical equipment


Able to understand the different market strategy followed different brands.


Understand how different brands target their different segment of customers.


Able to understand how IOT & AI are changing the world of electrical equipment through smart devices


Able to understand the strengths, weaknesses, opportunity & threats of Legrand company.
 QUESTIONNAIRE & FINDING
 Total 102 people responded to the survey I made on the brand awareness of
Legrand out that almost 70% people have some or more idea about the brand.

 Brand awareness is more among boys than girls.

 Artoer is the most preferred brand out various range of WD products offered by
Legrand.

 Almost 70% customers of Legrand are satisfied with its product.

 Legrand is most popular for its design & color.

 Many people also indicated that the company has to improve upon some areas
that’s why they gave it low ratings.
THANK
YOU