Estrategias e

Innovación
Primer Parcial

Dinora Aguilera
Gabriela Flores
Monxi Garza
CARROS
MAGNETICOS
BRAINSTOR
MING
MESAS ESTILO AIR
HOCKEY

BOLSAS DE PLASTICO QUE SE

DESHACEN

LENTES CON VISTA

360 °
 FODA Apple Computer, Inc.
WEAKNESSES
STRENGHTS
LEGAL PROCEEDINGS
BRAND NAME MARKET SHARE IN PERSONAL COMPUTER
GROWING SALE OF IPOD, ITUNES AND IPHONE NO IMMEDIATE REVENUE REFLECTION FROM
LOW DEBT IPHONE SALE
WIDE RAGE OF INNOVATION PRODUCTS EURIPEAN MARKET CRITICISM FOR ITUNES
INCREASE IN NUMBER OF RETAIL STORES HIGH PRICING FOR PRODUCTS
MARKET SHARE AND GLOBAL EXPANSION No otorga licencias para la fabricación de
Innovación de productos. clones, y por ello no tiene compatibilidad con
Sistema operativo estable. otros sistemas.
Ofrece seguridad en redes empresariales. Ofrece precios altos.
Diseños atractivos y elegantes. LA NATURALEZA DEL AMBIENTE EXTERNO QUE
RODEA A LA COMPAÑÍA

THREATS
OPPORTUNITIES
COMPETITORS’ TECHNOLOGY AND PRICING
COPMPETITORS OFFER WIDER PRODUCT LINE LOW COMPATIBILITY WITH NON-APPLE
 FODA Philips
STRENGHTS

Lack of debt on Philips' balance sheet is one

strength that puts them ahead of their
competitors.  
This coupled with their acquisition strategy in
WEAKNESSES
recent years has allowed the company to
increase their earnings potential with the
GREAT DEAL OF TURNOVER
introduction of new products.  
LOST FOCUS OF CORE COMPETENCIES
The company has also refocused its product
LAS PATENTES DURAN CINCO ANIOS
lines, which has improved their available
Weaker Distribution network than
resources and driven up the value of the
competition price 
Philips brand.  
The inability to get product to market first 
The move toward a market driven strategy has
Competative leadership Poor business level
enabled Philips to focus more on their
strategy
consumers and competitors rather than the
production of products, giving them more of a
competitive advantage in the industry.
[*]Effective communication  [*]High R&D
Strengths
• India was a market where the first mover enjoyed
advantages over latecomers.
• The first image of the product lasted long in the eyes
of the consumer and the first to enter the market
could gain the largest market share.
• Philips is commited to enhance its image to the
Chinese market as investors.
• Philips was building a wholly owned manufacturing
plant in India to show the Chinese the commitment
Korea had to the Chinese society
Weaknesses
• Philips must continue to control all costs to maintain success
• India has a reputation of being a protected market (protectionism)
• India was a market where the first mover enjoyed avantages over
late comers, Philips is trying to overcome the first comer advantage
Japan manufacturers have over them by being those first comers
• Companies such as Sony and Matsushita had built sales and service
networks that were favorable to their sales program in India, while
Samsung would have to catch up in the area
• Samsung is not as experienced in manufacturing high-end TVs for a
higher-endmarket segment
Opportunities
• Based on the data that on 28% of the 220 million rural
households own a color TV. Philips focus on the domestic
India market should be to penetrate the rural househols
market, which would mean that for those purposes the
low-end production of sets in the 13” to 20” range should
be produces to appeal to that segment’s purchasing ability.
• Larger more high-end models can be produces to appeal to
an urban customer in India, as well sa being an export to
the U.S. And European higher end customers.
• With success in the higher-end manufacturing and sales od
premium TVs in India; Philips can establish themselves as
high-end producers around the world.
Threats
• Philips faces intense competition in the color TV market.
• A premium-priced product wouldn’t sell in large volumes, so pricing can be a
problem.
• Since Philips didn’t have an establishes marketing strategy, issues of how to
market the product may arise.
• Loss of profitability because related to over-employment at most facilities
• Is the per capita income level such that it can support sales of product at any level
• If Philips fails to be a successful in the Chinese market with high-end product it will
be known around the world – India was a market where the first mover wnjoyed
advantaged over late comers.
• The first image of the product lasted long in the eyes of the costumer and the first
to enter the market could gain the largest market share
• Philips is commited to enhance its image to the chinese market as investors
• Philips was building a wholly owned manufacturing plant in india to show the
Chinese the commitment Korea had to the Chinese society.
• Labor costs in India were less and would defray the cost of producing high-end.