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Social Class Affecting Consumer Behavior
Social Class Affecting Consumer Behavior
CONSUMER BEHAVIOR
SOCIAL CLASS
The division of members of society into a
hierarchy of a distinct status, classes, so that
members of each class have either higher or
lower status than members of the other classes.
Social classes are the society's relatively
permanent and ordered divisions whose members
share similar values, interests and behaviours.
Factors Determining Social Class.
Income
Occupation
Education
Wealth
Other Variables
Marketers and Social Class
Clothing
PRESENTED BY:
BHUMIKA J PAWAR