AIR PURIFICATION

FILTERS

Submitted To:- Submitted By:-

Prof. Deepak Pandit Ayush Jain(PGMA1946)
Vipul Tuteja(PGMA1947)
Aaishik Sen(PGMA1948)
Victor Paul(PGMA1949)
Milind Pant(PGMA1950)
 PROBLEM

• Rise in the pollution level in INDIA

which is having different route causes.
• Rise of PM 2.5 and PM 10 pollutants.
• Not even proper and strong laws has been
initiated by the government for reduction.
• On the Global level INDIA is having 15
cities in top 20 most polluted cities.
CAUSED BY AND IMPACTS

IMPACTS OF RISE IN AIR

POLLUTION:-
CAUSES OF AIR POLLUTION ARE:-
1. BURNING OF FOSSIL FUEL
2. AGRICUTURE ACTIVITIES
3. EXHAUST FROM FACTORIES
AND INDUSTRIES
4. MINING OPERATIONS
1. RESPIRATORY AND HEART
PROBLEM
2. GLOBAL WARMING
3. ACID RAIN
4. EUTROPHICATION
5. EFFECT ON LIFE STYLE
6. DEPLETION OF OZONE
LAYER
 SOLUTION

•Our solution is for the secondary harmful pollutants i.e. smog which are
being caused by the biomass burning, industry and transport emission. And
impacting lots to the environment.
•In our project we want to build the smog reduction filter towers in the cities
having an array of 328 feet-high air filtration pods, each capable of
producing more than 353 million cubic feet of clean air per day, serving an
area of 100 hectares. Inflows at the base of a tower suck in air and pass it
through five stages of filtration -- including charcoal-activated carbon,
negative ion generators and electrostatically-charged plasma to trap airborne
particles. Air is forced upwards where it passes through a photo-catalyst
filter to sterilize bacteria and viruses, before being released into the
atmosphere.
COMPETITORS

• Evolo
• Air Stalgamite
• Blueair
• Rabbit Air
• Levoit
• Coway
• Austin Air
• GermGuardian
• Winix
• Alen
 MARKETS

• TAM(Total available market)- There is a high

level scope in this field the major markets
are in every country in the world. Due to
more and more rise in pollution level earlier
because of the developed nations and right
now due to the developing nations. These all
require to reduce the pollution to do it in the
right way air purification tower is one of the
best ways. And right now also lots of
countries are solution of this problem.
 MARKET(Cont…….)

• SAM (Serviceable and Addressable market)- So the problem of air

pollution has risen to such extent that every country is requiring
one or the other solution to reduce the pollution . So know the
problem is know by every one but for the servicing to everyone
has to show the world the results that our product so for that
purpose we are choosing India to show case our methodology that
how it can impact the pollution level of India that results will
showcase the value of the product and put impact on the rest of
the world.
 MARKET(Cont……)

• SOM(Serviceable and obtainable market)- The idea of our is to

start with the Indian society that will put our potentials in front of
the countries that want to reduce the air pollution on the large
scale. The scope is already increasing after the China has build the
largest air purification filters which is by the Dutch designers and
that too is impacting the smog pollutants. The process is same foe
us also but it is cost effective rate as our model will work on solar
plus the hydrogen fuel cells.
 BREAKEVEN POINT

• Total Fixed Cost= Wages+ Contribution to Provident & Other Funds+ Staff Welfare
Expenses+ Depreciation Costs+ Sub-Contractor Charges+ Legal & Professional
Charges + Rent + Insurance+ Patent Amortization= Rs 5055,138 Million
• Total Variable Cost= Finance Cost+ Travel Expenses+ Communication
Expenses+Raw Material+ Power & Fuel+ Miscellaneous Expenses=Rs 7242 Million
• Break even point= Fixed cost/contribution per unit
• =5055138/24000-10000
• =361.08 units

•
THANK YOU