WELCOME TO MY PRESENTATION…

MD. SHAMIM MRIDHA

ID: 182007002
MBA ( Regular )

My Presentation Topic…
REAL MARKETING
TOYOTA JAPAN
 INTRODUCE
Toyota has always been ranked among the top car
brands for customer service despite its recall of
cars over the past years.
 CONCEPT OF TOYOTA

``The customer always first’’

This concept was established in 1935.
Toyota customer are always provided the finest
service possible.
 CUSTOMER COMPLAINTS

Toyota expends great effort in gathering

information and seeking feedback from its
customers about their experiences.
 INFORMATION

Information is also gathered from dealers and

questionnaires are given to purchasers of new cars
to ensure that their dealers are providing them with
service of the highest quality.
 TOYOTA TRAINING CENTERS

Toyota launched customer first training centers

around the world in July 2010. These training
centers instruct employees on how to treat the
customers.
 CUSTOMER ASSISTANCE CENTER

The Lexus information Desk devoted to the Lexus

brand models, provides a toll free phone service
365 days a year and 24 hours a day, in Japan.
TH
A NK
Y OU