Social Media

LT 06 Communications
Brand Personality.
QUAKER’S PUSH FOR BUYERS
TO MAKE OVERNIGHT OATS

• The 4-month long campaign

garnered 275MM impressions.
• Sales increased by 53%
JOHNNIE
WALKER’S
DIGITAL
MENTORS
HIP
1. Show their expertise

2. Inspire with quotes

3. Update about the company and news

4. Share Success stories

LinkedIn

VaynerMedia uses LinkedIn that

focuses on storytelling across
platforms.
Through:
•Creative Campaigns
•Native Articles on LinkedIn
•Hosting Events and conferences.
To
Communicat
e Job
openings
 Snapchat
• Company Culture

• 6-7 stories per day

• 2015 Electric Zoo Festival

• Discover
Tik-Tok
FACEBOOK STRATEGY-THREE PYRAMID REVERSE CONTENT
MODEL

Document pillar content

Repurpose them into

micro content

Distrib
ution
 Pillar content

Facebook micro

Micro content Articles

 Post time on facebook of pillar content is
12.00 pm IST

 Company is using communities on facebook Community insights

to get feedback so that they can use it their
content

 After analyzing comments through all social

media channels company took the best
moments that the community shares with Community driven Micro content
company

 And made two more clips which has tendency

for over index
Examples of facebook use in Vaynermedia
• Vaynermedia paired Facebook’s
uniquely powerful targeting
capabilities with a center for
disease control partenership to
predict the regions where most
prone to sickness and ensures
Halls content
Conclusion
THANK YOU