TESLA

Imagine Ad Review
Produced By : Billy Crammer
 CONTENTS
1. Introduction
2. Tesla Motor Products (Overview}
3. Significance of the Advertisement
4. Consumer Experience
5. Consumer Buying Behaviour
6. Motivation and Perception
7. Social Media Advertisement to
Build Brands
8. Social Imaging
9. Familiarity
10. Conclusion
 INTRODUCTION
• Tesla doesn't have a marketing budget
and it doesn't run traditional ads.
• Instead, Tesla banks on social media,
owners, bloggers, YouTube
influencers, and its outspoken CEO's
Twitter account to do the heavy lifting.
• Talented video producer Billy
Crammer has Produced this Tesla
Imagine Ad and Published in April
2020.
• This Imagine ad focuses on Specs and
Value addition provided by Tesla
Vehicles.
 TESLA MOTOR PRODUCTS
(OVERVIEW)
• Tesla was founded by M Eberhard and M Tarpenning in 2003. and
named after Serbian American Inventor Nikola Tesla.
• Tesla makes Electric Vehicles with the mission to accelerate the world's
transition to sustainable energy.
• Tesla vehicles are known to have the highest energy efficiency of any
EV built to date. The energy efficiency of Tesla vehicles will continue
to improve further over time as we continue to improve our technology
and powertrain efficiency. This way, we will minimize cost for our
customers as well as reduce the carbon footprint per mile driven.
 TESLA MOTOR PRODUCTS

Model S Model 3 Model X

Released 2012. Release 2017 Release 2015

 TESLA MOTOR PRODUCTS
Model Y Cyber Truck
Released 2020 To be Release 2021
 SIGNIFICANCE OF IMAGINE
SPECS AD OF TESLA
• We have looked in the Overview of Tesla, Tesla only Produces Electric
Vehicles. Their Solo aim is to provide energy efficient vehicle.
• This ad is focused on showing specs of Tesla Vehicles.
• As Tesla as a Company and Its CEO Elon Musk donot believe in
Traditional advertising.
• TESLA used social Media influencer Billy Crammer to show the solo
purpose of Tesla i.e.to accelerate the advent of sustainable transport
through the given ad.
CONSUMER EXPERIENCE
CONSUMER BUYING BEHAVIOUR
• The process of buying a vehicle is a complex, highly involved consumer decision. A
vehicle is one of the most expensive purchases made by individuals or households,
often equal to many months or even years of income, and will last for many years.
• As a result, consumers perceive the decision to be a relatively risky one and will strive
to ensure a “safe” decision so that they are not stuck with a poor purchase choice for
years to come.
• In general, consumers want vehicles that are affordable, safe, reliable, and comfortable
for travel and meet many practical needs, such as getting them to work, school, stores,
and recreation and vacation areas. Some also want vehicles to meet their psychosocial
needs; for example, vehicles can serve as status symbols that represent one’s success or
self-image.
• One of the reasons for that is Tesla’s customer experience. From the very beginning of
the car-buying process, customers realize Tesla is different.
• Customer Buying Tesla Feels that they are buying something different. The Car they
are buying is has the best Specs and are Environment Friendly.
 CONSUMER
MOTIVATION
• Lower cost Fuels as Tesla are Electric
Vehicles.
• Desire to lower Carbon footprints.
• Elite and Premium Status of Tesla.
• Be the part of Environment Saving
Campaign.
CONSUMER
PERCEPTION
• As per the Research Done by
Science Direct, Consumer Prefers
 new brand (i.e., Tesla) for being
new and innovative.
•  Tesla made electric cars cool.
• With Models S, Model X and 
Model 3, Tesla just got cooler and
cooler. With the Model Y crossover
and the Tesla Pickup on the way,
the company is on track to stay on
top of the latest trends.
• Many customers of Tesla have
been early adopters, and that has
proved useful in creating
excitement around the car maker.
SOCIAL MEDIA ADVERTISEMENT
TO BUILD BRANDS
• Musk focuses on building his personal brand to promote his companies.

• Musk’s involvement in social media also gives the company a face. The result is
consumers who are more comfortable and trusting.

• Tesla uses Instagram as the most prominent social media channel for Tesla,

making up 55% of all the automaker's social media activity.
• The company doesn't spend on advertising. Instead, the company relies on word of
mouth from its users and fans. Also, Musk markets the company. With his more
than 29 million Twitter followers, Musk is Tesla's unofficial marketing chief

• Tesla uses customers for its Word of Mouth and also uses people like Billy
Crammer to make the unofficial ads for the company.
SOCIAL IMAGING
• Tesla has developed
Social Image by Being the
pioneer of Electric
Vehicles.
• Tesla like other Electric
Vehicles has socially
made a impact of being
Environment friendly
cars.
•  Social benefit, which
includes things like 
longer life expectancy and
better health outcomes fo
r society in
general.
 FAMILIARITY
• All the Electric Vehicles fans are familiar with Tesla Products.
• People love the features of Tesla cars like:
1. Navigating in Auto Pilot
2. Full self driving mode
3. Auto parking Mode
4. Over the Air (OTA) Updates
5. Bio Weapon Defence Modes
6. Auto Lane Change
7. Summon Mode
8. Great Safety Features
9. Super Charging and Other Interesting Features

• Tesla EV’s are future of Vehicles in the world and people will be excited for the Tesla Products
even in the future.
 CONCLUSION
• Tesla does not believe in Traditional advertising. They use Social Media like
Instagram, YouTube ,Facebook, twitter, etc.
• Most of their advertisement are done by Social Media Influencer, Fans or
Consumer.
• The IMAGINE ad is the advertisement made by such Influence Billy
Crammer, where he tried to unveil all the interesting features of TESLA Cars.
•  Tesla did not invent the EV market, but it has brought to it elements of luxury
and elite status that seem to have captivated some segments of the market.
• The next steps for TESLA is to penetrate the “mainstream” market, to capture
Generation Y consumers, and to lower price points. 
THANK YOU !

PREPARED BY :
Vinayak Poudel
Ravi Khadka
Samir Thapa
Dinesh Nepal
Anjish Maharjan