VICTORIA’S SECRET

By: Jennifer Baker, Michael Schuler,

Ruksana Latif, and Elizabeth Cook
 In the Beginning
• Victoria’s Secret started as and idea of Roy
Raymond and came to life in 1977
• The first store opened in San Francisco,
California at the Stanford Shopping Center
• Five years later Raymond sold the company to
The Limited Brand
 The Limited Brand
• Was Established as
The Limited by Leslie
Wexner in 1963
• Opened the first store
in Kingsdale Mall in
Columbus, OH
 Other Limited Brand Stores
• Bath & Body Works
• Express
• White Barn Candles
• La Senza
• Henri Bendel
 Odds & Ends
SIC: 5612: Women’s Clothing Store

NAISC : 448120: Women’s Clothing Store

CEO: Lori Greeley

Stock: (Symbol) LTD Public $15.74

 Contact Information
Mailing: Victoria’s Secret
4 Limited Pkwy. East
Reynoldsburg, OH 43068 United States

Phone: 614-577-7000 (Headquarters)

1-800-411-5116 (Customer Service)

Web: www.victoriassecret.com
 Wanted By Victoria
• Women
– Younger
– Stylish
– wants to embrace sexy & feminine side
• 18 to 22 & 22 to 30’s
 The Competition
• Fruit of the Loom
• Hanes Brands
• Fredrick’s of Hollywood
• American Eagle
• Wal-Mart
 Location, Location, Location
• Specialty store
• Their reach consists of
brick & mortar,
catalog, direct mail,
and online shopping
• Vertically integrated
Morning Noon & Night
• Victoria’s Merchandise:
– Clothes (I&C)
• Ready-to-Wear
– Shoes (I&C)
– Handbags (I&C)
– Sleepwear
• Bride-to-Be & Newlywed
– Bras
– Panties
– Swim Suits (I&C)
 Products
• Victoria’s Secret has a
number of lines that are
sold within their store:
– Bio-fit
– Pink
– Angel Bra
– Very Sexy
– Body by Victoria
 Price Points
• Clothes • Handbags $32-$275
– Dress / Suits $19-$125 • Bras $38-$56
– Blouses /Sweaters $19-
• Panties $9-$30
$188
– Shorts & Pants $13-198 • Swimsuits $29-$48
– Active Wear $17-$65 • Sleepwear $9-$48
• Shoes $45-$398 – Bridal $20-$58
Pretty in PINK
• The PINK collection is
geared towards a
younger audience
– Active Wear
– Sleepwear
– Bras and Panties
– Bedding
– Dorm Attire
– Slippers and Flip Flops
Beauty Product
• Cosmetics
– Beauty Rush
– Very Sexy
• Fragrances
– Secret Garden
– Dream Angels
– Very Sexy
• Hair Products
– So Sexy
– Fekkai
 Victoria’s Service
• Greeting
• Uniform/ Attire
• Customer Service
• Commitment
– Angel Card
• Management
 Victoria’s Secret Fashion Show
• Is an event that the
company holds
annually
• Live performances
– Spice Girls
– Seal
– Justin Timberlake
 Victoria’s Angels
• Through Victoria’s Secret
many models have hit super
stardom and become
spokeswomen for the
company
– Heidi Klum
– Tyra Banks
– Gisele Bundchen
– Adriana Lima
– Selita Ebanks
– Izabel Goulart
 Visualization
• Use atmosphere to create sales
• Lighting
• Windows Displays
• Fixtures
• Tables and Gondolas
• Mannequins
 Communication Skills
Victoria Secret communicates through:
– Mail Order catalogs
– Brick and Mortar
– The Victoria’s Secret website
– It’s own Facebook group
– Angel Cards
 Social Responsibility
• People and Planet before profit
• Sweat Shop located in Jordon
– works are allowed 3.3 minutes to sew a bikini
• Retail cost $14 / they earn 4 cents
• Community vs. Profit
 The Good-Bye
• Fashion Show
– Miami Beach
– featured Usher
– Back stage scenes

http://
www.youtube.com/watch?v=fwEMjA
Of5js
 Works Cited
• CBS. (2008). Victoria’s secret fashion show 2005. Retrieved July 24, 2008, from
http://www.cbs.com/specials/victorias_secret_2005/models
• Wikipedia. (2008). Victoria’s secret. Retrieved July 8, 2008, from
http://en.wikipedia.org/wiki/Victoria_Secret
• Wikipedia. (2008). Limited brand. Retrieved July 16, 2008, from
http://en.wikipedia.org/wiki/Limited_Brands
• Wikipedia. (2008). Pink (victoria’s secret). Retrieved July 8, 2008, from
http://en.wikipedia.org/wiki/Pink_%28Victoria%27s_Secret%29
• Hoovers. (2008). Victoria’s secret. Retrieved July 8, 2008, from
http://premium.hoovers.com/subscribe/co/factsheet.xhtml?ID=rfccjyfxkttxrkk
• Victoria's secret- semi annual sale (Vol. 1). (2008). Columbus , OH: Victoria's secret.
• Stores magazine. (2008). Favorite 50 online retailers. Retrieved July 7, 2008. from
http://www.stores.org/pdf/07FAV50chart.pdf
• Stores magazine. (2008). Top 100 Retailers. Retrieved July 7, 2008. from
http://www.stores.org/pdf/08TOP100Chart.pdf