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    Wilbert Venzon
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    The document discusses the Quantitative Strategic Planning Matrix (QSPM), a technique used in strategic management to evaluate alternative strategies. It describes the QSPM as a high-level approach that involves listing key internal and external factors, assigning them importance weights, listing potential strategies, assigning attractiveness scores to strategies, calculating total attractiveness scores, and summing the scores. The document outlines the steps to use the QSPM and notes its features, such as allowing evaluation of any number of strategies simultaneously, as well as its limitations, such as requiring intuitive judgments.

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    The document discusses the Quantitative Strategic Planning Matrix (QSPM), a technique used in strategic management to evaluate alternative strategies. It describes the QSPM as a high-level approach that involves listing key internal and external factors, assigning them importance weights, listing potential strategies, assigning attractiveness scores to strategies, calculating total attractiveness scores, and summing the scores. The document outlines the steps to use the QSPM and notes its features, such as allowing evaluation of any number of strategies simultaneously, as well as its limitations, such as requiring intuitive judgments.

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    18 views22 pages

    Quantitative Strategic Planning Matrix

    Uploaded by

    Wilbert Venzon
    The document discusses the Quantitative Strategic Planning Matrix (QSPM), a technique used in strategic management to evaluate alternative strategies. It describes the QSPM as a high-level approach that involves listing key internal and external factors, assigning them importance weights, listing potential strategies, assigning attractiveness scores to strategies, calculating total attractiveness scores, and summing the scores. The document outlines the steps to use the QSPM and notes its features, such as allowing evaluation of any number of strategies simultaneously, as well as its limitations, such as requiring intuitive judgments.

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    © All Rights Reserved
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    of 22

    QUANTITATIVE

    STRATEGIC
    PLANNING
    MATRIX
    Wilbert C. Venzon, LPT, MBA, PhD,ip
    BACKGROUND
    Originally introduced in a 1986 Long
    Range Planning article, the Quantitative
    Strategic Planning Matrix (QSPM)
    has become widely used in strategic
    management. To assess and consider the
    relativeness attractiveness of alternative
    strategies, this presentation will show
    How and Why the QSPM is commonly
    used in strategic management.
    BACKGROUND

    QUANTITATIVE IS A HIGH-LEVEL STRATEGIC FOR EVALUATING


    STRATEGIC MANAGEMENT POSSIBLE
    PLANNING APPROACH STRATEGIES
    MATRIX (QSPM)
    WHY Quantitative
    Strategic Planning
    Matrix (QSPM)?
    HOW TO USE
    Quantitative
    Strategic Planning
    Matrix (QSPM)?
    STEP 1. List key
    external and
    internal factors
    QSPM
    STEP 2. Assign
    importance weights
    to external and
    internal factors
    QSPM
    STEP 3. List
    potential strategies
    QSPM
    STEP 4. Assign
    attractiveness
    score to each
    strategy
    QSPM
    STEP 5. Calculate
    total ASs
    QSPM
    STEP 6. Sum the
    attractiveness and
    TAS
    QSPM
    Positive FEATURES of Quantitative Strategic
    Planning
    Matrix Analysis(QSPM)?

    Requires strategist to
    Any number of strategies can
    integrate pertinent external
    be evaluated at once or in
    and internal factors into the
    sets of strategies.
    decision-making process.
    Limitations of Quantitative Strategic
    Planning
    Matrix (QSPM)?

    IT ALWAYS REQUIRES IT CAN BE ONLY AS GOOD AS ONLY THOSE STRATEGIES ARE


    INTUITIVE JUDGMENTS AND THE PREREQUISITE EVALUATED THAT ARE
    EDUCATED ASSUMPTIONS. INFORMATION UPON WHICH IT RELATED TO ONE ANOTHER IN
    IS BASED. A GIVEN SET.
    Resources:
    Meredith E. David, Fred R.
    David & Forest R. David
    (2016): The quantitative
    strategic planning matrix: a
    new marketing tool, Journal
    of Strategic Marketing

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