Family Dollar

Implementing a
Retail Strategy
 Agenda

• About Family Dollar

• Impact of Economy on Customers
• Attracting & Retaining Customers
• Compelling Place to Work

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 Family Dollar Today

• $7.0 Billion in sales

• 6600 stores in 44 states
• Neighborhood stores
• Variety of consumable and discretionary
merchandise
• Average transaction around $10

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 Family Dollar
Our Mission:
To be a compelling place to shop, work and
invest.
Our Vision:
To be the best small-format convenience and
value retailer serving the needs of families in
our neighborhoods.

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 Agenda

• About Family Dollar

• Impact of Economy on Customers
• Attracting & Retaining Customers
• Compelling Place to Work

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 Impact of Economy on Customers

• Combining errands and shopping trips

• Doing more things at home
• Reducing spending, especially on discretionary
items
• Increased participation in EBT benefits
• Using more coupons and discounts
• “Trading down” to less expensive items

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 Agenda

• About Family Dollar

• Impact of Economy on Customers
• Attracting & Retaining Customers
• Compelling Place to Work

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 Attracting & Retaining Customers

• Increase Relevancy to the Customer

• Brand Identity/Awareness

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 Increase Relevancy to Customer

• Expanded marketing
• Convenience factor
• In-store experience
• Expanded basics
• Credit and EBT usage

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 Percent EBT Change by State

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 Improved Technology

• Speedier check out

• Acceptance of credit cards
• Acceptance of EBT
• Debit cash back option

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 Concept Renewal

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 Exterior
Health & Beauty Aids
Automotive
Food & Candy
Housewares
Paper
Hardware & Paint
Pets
Home Cleaning Aids
Laundry & Storage
Domestics
Picture Frames
Men, Boys, Girls, Infants Apparel & Shoes
Ladies & Plus Sizes, Socks, Lingerie
Entire Store
Checkout
Home Cleaning Aids
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 Brand Identity/Awareness

• New branding initiatives should typically

follow, not lead, improvements in
shopping experience.
• Successful re-branding requires equal
emphasis on internal
communications/cultural change as on
external communications.

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 Brand Identity/Awareness

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 Agenda

• About Family Dollar

• Impact of Economy on Customers
• Attracting & Retaining Customers
• Compelling Place to Work

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 Advantages of a Strong Company Culture

• Consistently outperforms competition

• Delivers strong results
• Attracts and retains talent
• Competitive advantage

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 Compelling Place to Work

• Culture Initiative
• Team Member Retention
• Career Paths
• Leadership
Development

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 Stock Price

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