Visual advertising uses imagery, colors, fonts, composition, repetition, humor, and appealing to humanity to speak to audiences. Advertisers must be careful with visual elements as one wrong image can undermine good intentions. Pictures in advertising help viewers visualize products and services, capture attention better than text, and communicate a lot within limited space. Typography and appropriate fonts can make the difference between mediocre and effective advertising, while colors communicate emotionally and are persuasive at a level words cannot reach.
Original Description:
This ppt explains the visual techniques used in Advertising.
Visual advertising uses imagery, colors, fonts, composition, repetition, humor, and appealing to humanity to speak to audiences. Advertisers must be careful with visual elements as one wrong image can undermine good intentions. Pictures in advertising help viewers visualize products and services, capture attention better than text, and communicate a lot within limited space. Typography and appropriate fonts can make the difference between mediocre and effective advertising, while colors communicate emotionally and are persuasive at a level words cannot reach.
Visual advertising uses imagery, colors, fonts, composition, repetition, humor, and appealing to humanity to speak to audiences. Advertisers must be careful with visual elements as one wrong image can undermine good intentions. Pictures in advertising help viewers visualize products and services, capture attention better than text, and communicate a lot within limited space. Typography and appropriate fonts can make the difference between mediocre and effective advertising, while colors communicate emotionally and are persuasive at a level words cannot reach.
The elements that make up visual advertising are imagery,
colors, fonts, composition, repetition, humor, and a basic appeal to humanity. The more one can humanize an advertisement, the more it will speak to the target audience. When advertisers embark on using visual advertising, they can make a huge impact, but they have to be very careful to do it in the right way. One wrong image or placement can make good intentions go wrong, and it can actually do more harm than good for ythe advertising efforts. ROLE OF PICTURES IN ADVERTISING Pictures help potential buyers visualise the product or service being offered. Pictures capture attention better than a slogan or headline. Pictures tell a thousand words, and advertising space is limited and expensive! ROLE OF PICTURES IN ADVERTISING ROLE OF PICTURES IN ADVERTISING ROLE OF PICTURES IN ADVERTISING TYPOGRAPHY AND USE OF APPROPRIATE FONTS
Typography can do everything from adding meaning to drawing
attention, and using it right can mean the difference between mediocrity and stardom in the world of advertising. TYPOGRAPHY AND USE OF APPROPRIATE FONTS TYPOGRAPHY AND USE OF APPROPRIATE FONTS TYPOGRAPHY AND USE OF APPROPRIATE FONTS USE OF COLOURS IN ADVERTISING Colors speak a language words just can’t replicate. That is, they communicate with us on an emotional level and are thus more effective at persuasion. USE OF COLOURS IN ADVERTISING