Marketing Research on COVID-19

influencing the buying behavior of consumer

Submitted By: Submitted To:

James Maharjan Mr. Bijendra Shah
Evina Maharjan
Nhujala Maharjan
Swechchha Sharma
Samrat Shrestha
 Introduction
Consumer behavior is the psychologically-based study of the activities
of the customers associated with the purchase, usage, and disposal of
the goods and services, including the emotional, mental, and
behavioral responses of the consumer that leads or follows these
activities.
Here we have taken a company named “Sim.cha” and will be
analyzing the consumer shifts due to pandemic i.e. COVID-19.
Sim.cha is a crafts company especially recognized for hand engraved
wooden crafts. The founder of Sim.cha, James Maharjan, describes
Sim.cha as a place for customizing one's designs to be engraved in
wood by the crafts-man, especially on handmade notebooks.
 Introduction
As the products are customized according to the customer's wishes and demands,
the company has been able to wholeheartedly satisfy its consumers with better
feedbacks in every product. The company has based its foundation on the wishes
and feelings of the consumers creating a suitable environment to notice and read
the consumer's actions and reactions.
Currently, the company is facing more uncontrollable hurdles. COVID-19 has
significantly decreased its sales rates and the economic status of the company.
Various problems in meeting the consumers' demands have raised a deep fear in
the ending of this business and the beautiful journey of Sim.cha. The pandemic has
not only increased the time area to produce and deliver the products but also made
it almost impossible to get more orders and as well deliver the previous orders
causing fear of the consumers shifting towards other similar companies. All of
which will be discussed below.
 Statement of the Problem
Generally, COVID-19 has worsened many businesses and their objectives and
goals as well; this would cause difficulties attracting the consumer.
 Although, customers having impulse buying would rather tackle and cope with
the current scenario but consumers with buying essentials might change their
buying behavior accordingly. The companies/businesses been facing the
problems include a shopping mall, department stores, restaurants, gaming
stations, decorative products and, etc. along with this, the company we chose
for the marketing research is “Sim.cha”, new in the trending market for the
customized handmade wooden craft valued as a precious gift that memories.
 Although there seems to be much more effective to attract customers the current
situations have been a harsh time for many other businesses as well
 Statement of the Problem
 The above-mentioned buying process plays a significant role for the customers before
buying any product/service. The consumers deal with all these buying processes to buy
any of the products sometime it may take time to decide which posses their buying
behavior
 Generally, problem statements conclude the behavior of the customer in the current
situation after the existence of global pandemic COVID-19 in the environment which
has tended to destroy much more in the buying behavior of the customers. COVID-19
has much-influenced customer's impulse buying behavior which might turn out to be
demised particularly due to financial crisis occurrence.
 The financial crisis has out broken the consumer's buying behavior towards the
necessities and their need. It has the general source where many businesses along with
Sim.cha are suffering from the fluctuations of customer's demand. The problem
statement also encounters the customer's shifting towards other company/business's
products which causes a more relative loss for the company.
 Objectives of the study

 To understand the concept of environmental factors.

 To study the influence of change in the business environment on the
purchase behavior of buyers.
 To evaluate the role of factors related to the environment that
determines the buying behavior of consumers in the market.
 To analyze the impact of COVID-19 on consumer's behavior.
 To study the problem and find a suitable solution during COVID-19
Theoretical Framework
 Research Methodology
 Research Design
 Online questionnaire survey
 Sources of Data
 Primary and Secondary
 Sample size: 24 respondents
 Data analysis has been done in MS Word and Google Docs.
 Findings
 Respondents were mostly of early 20’s whereas all the respondents
are below 29.
 Maximum of them are students.
 Many respondents agreed that the inappropriate buying behavior of
consumers brings pandemic to an evil stage.
 During this pandemic people are interested in essential goods rather
than luxury goods.
 The disappearance or lose of brands permanently due to pandemic
will change the interest in buying behavior.
 Findings
 Due to current situation, the interest in e-commerce has increased for
safety reasons.
 50% of the respondents disagree that the change in price does not affect the
level of consumption whereas other 25% respondents agree, and rest 25%
respondents are neutral.
 Price of the product matters to few people and price does not matter to few
people to trust the brand or product.
 Buying the product online does not goes well than that of purchasing from
the physical store.
 It is important to understand the buying behavior of the consumer to satisfy
their needs and demands.
 Conclusion
 Nowadays, businesses all over the world is suffering from the recent
pandemic. In this current situation some precautions can be adopted
by the operating businesses like conducting daily health check-ups,
providing masks , sanitizers to the employees and the customers for
their safety, and keeping proper update on the local news on the
pandemic.
 However regarding this spread of virus, operating companies can
focus on providing the necessary things for their consumers and
come up with new marketing strategies and schemes.
THANK YOU