Vikas Publishing House Pvt Ltd

Name
Date

© 2003 KPMG. All rights reserved. Draft and confidential

CONTENTS
Executive Summary 3

Vikas Publishing - An Introduction 8

16
Value Chain
21
Promoter Profiles

Page 2
Executive Summary

Page 3
Executive Summary

About Vikas

1 Vikas Publishing was set up in 1969. The company is growing currently at over 25
percent.

2 Vikas has three broad divisions – Madhubun (School), College - Open Market and
College - Custom

3 The company markets over 1450 titles to over 25,000 institutions and 400 universities
across the country and export market

Page 4 Source: Vikas Publishing House

Executive Summary

Key Clients

1 Vikas books are prescribed at top Business schools in India (IIMs) and also at leading
technical universities (Anna, Delhi, Mumbai, Kolkata)

2 Vikas has contracts with several major distance learning universities/institutions for
developing customized content

3 Over 6,000 of the targeted 10,000 schools subscribe to Madhubun

Page 5 Source: Vikas Publishing House

Executive Summary

Promoters / Organization

1 The company is managed by Piyush Chawla, Sharda Chawla and Sajili Shirodkar.

2 Team strength of 204 personnel with 102 in Sales and 52 in Editorial

3 Vikas has its corporate office in the National Capital Region of India ( Noida) and
has 7 branch offices in India

Ongoing Initiatives

1 The company is working towards various revenue enhancing opportunities in each

of its three divisions

Page 6 Source: Vikas Publishing House

Vikas Publishing

Page 7
About Vikas

1
Setup in 1969
2
Corporate office at Noida, India

Branches at Mumbai,

Bangalore, Chennai, Kolkata,

Patna, Lucknow, Ahmedabad;

Warehouse at Sahibabad
3
Growing at 25% in recent years

Page 8 Source: Vikas Publishing House

About Vikas (Cont’d)

1
Total Team strength of 204 (Sales -

102, Editorial - 52)

2
Total titles under circulation – 1,450
3
Network of 5,000 book sellers in India

and 500 book sellers in SAARC

4 Active database of 400 universities,

25,000 institutions, 3,500 faculty

Page 9 Source: Vikas Publishing House

About Vikas (Cont’d)

Vikas Publishing House Pvt. Ltd

Madhubun Educational Books College Division

(School Division)

Open Market Custom

Division Publishing
Division

UBS Publishers’ Distributors is a sister company and among the largest distributor and book
exporter in the Indian book trade

Page 10 Source: Vikas Publishing House

About Vikas (Cont’d)

We believe in empowering employees, encouraging a sense of ownership.

The different departments such as Sales, Editorial, Production and
Operations are handled by professionals with vast experience.

Page 11 Source: Vikas Publishing House

 Focus Subjects

1 College – Management, Commerce,

Engineering, Competitive
Examinations, Computers

2 Custom – Management, Commerce,

Engineering, Computers

3 School – English, Hindi, Mathematics,

Social Science,
Environmental Studies,
Science, Computer,
General Knowledge,
Kindergarten (Writing,
Colouring, Craft),
Supplementary reading
Page 12 Source: Vikas Publishing House
Select Best Sellers – Higher Education

1 Financial Management by IM Pandey, Prof at IIM Ahmedabad

2
Financial Accounting by SN Maheshwari, Former Prof at SRCC

3
Business Law by MC Kucchal, Former Prof at SRCC

4
Engineering Mechanics by S Rajasekaran, Sr Prof at PSG Coimbatore

5
Digital Circuits and Design by Salivahanan, Principal SSN College Chennai

6
Managerial Economics by DN Dwivedi, Former Prof at Ramjas College

7
A First Course in Computers by Sanjay Saxena, Consultant at World Bank

8
If I am Assassinated by Zulfikar Ali Bhutto, Former President of Pakistan

9
Count Your Chickens Before They Hatch by Arindam Chaudhuri, Chairman IIPM

10
Freedom at Midnight by Dominique Lapierre & Larry Collins, World Famous Authors
Page 13 Source: Vikas Publishing House
Best Selling Authors – School

1 Mahrukh Singh, Principal Mothers International School

2 Vijaya Subramanian, Vice Principal Sardar Patel Vidyalya

3 Geeta Dudeja, Former Principal Junior Modern School

4 Mondira Bhardwaj, Former Principal Amity Saket and The Indian School

5 Gayatri Moorthy, Former teacher Convent of Jesus & Mary

6 Mary George, Head of Department History, Modern School Vasant Vihar

Page 14 Source: Vikas Publishing House

Value Chain

Page 15
Value Chain

Transmits Promotes
order books

SALES FORCE

Promotes Transmits
books order
AUTHORS
develop/ Books
update dispatched
Receives
payment
Receives
order /
VIKAS HEAD OFFICE payment SCHOOL / COLLEGE

Instructions to
EDITORIAL Instructions
dispatch paper to
to print
printer

Films
with Books
printer DEALERS dispatched

PAPER MERCHANT
WAREHOUSE
Paper
dispatched Books
dispatched

PRINTING Books printed

BINDING BOOKS
LAMINATION
Page 16 Source: Vikas Publishing House
Demand Generation Process

1 College – 30 member sales team visits target institutes, identifies need and

promotes titles. Process also involves meeting faculty and providing

specimen copies. Follow up is essential to get a prescription

2 Custom – Above 30 member sales team generates leads from distance

learning institutions. Exclusive custom publishing specialists identify need

areas and freeze titles which are to be developed within the agreed time &

finalize commercials

3
School – 60 member sales team visit 10,000 target schools and meet up with

decision makers (principals, headmistress, subject teachers) to promote the

titles and to organize support workshops

Page 17 Source: Vikas Publishing House
Clients

1 College – Vikas titles are recommended at IIM Ahmedabad, IIM Calcutta, IIM

Lucknow, IIM Indore, PSG, NIT Suratkal, DCE, XLRI, Bajaj, MDI, IMT, ICFAI, etc

2 College – Vikas has syllabi prescriptions in Anna university, Bangalore univ,

Kolkata univ, Delhi univ, UP Technical univ, Mumbai univ, etc

3
Custom – Clients include Punjab Technical univ, Institute of Management

Technology, Bharti Vidyapeeth, IASE univ, etc

4
School – Of the 10,000 targeted schools, 6,000 are users of Madhubun books

Page 18 Source: Vikas Publishing House

Demand Fulfillment Process

1 College - Orders collected from dealers/UBS, Supply from central warehouse

2
School - Orders collected from 1200 dealers, Supply from central warehouse

3 Custom - Content is customized by authors for a specific institutional need.

Post review by institute, the feedback is incorporated and written approval is

obtained. Subsequent to printing, packaging, sets are dispatched to the

university / study centres / students depending on the need.

Page 19 Source: Vikas Publishing House

 Organization
Structure & Promoter
Profile

Page 20
Promoter Profile – Piyush Chawla

1 MBA from International Management Institute, New Delhi

2 Spearheading the growth of Vikas Higher Education with 40% growth each

year over the last few years.

3 Initiated developing course material for Distance Education Institutions

and made it the fastest growing division

4
Young Publisher Award, 2001 from Federation of Indian Publishers

5 Leader with Landmark Education (A training & development organization

committed to transforming lives of people)

Page 21 Source: Vikas Publishing House

Promoter Profile – Sharda Chawla

1 Sharda Chawla is associated with Madhubun Educational Books - the Children's

Book division of Vikas Publishing House Pvt Ltd, New Delhi - since its inception.
She has been involved with conceptualising, developing, selecting and publishing
books for children for over two decades.
 
2 She loves children and she loves books! Publishing children's books is, therefore,
an obvious choice. She is equally passionate about making learning a joyous
experience for children.
 
3 She is the recepient of Federation of Indian Publishers' Award for 'Distingiuished
Women Publishers, 1999' and 'Fiji Sahitya Samiti Award, 2001'.
 
4 She is on the Managing Committees of Amar Jyoti Charitable Trust and Akshay
Pratishthan(both integrated schools for physically challenged students); and an
Executive member of the Chinmaya Mission and the Chinmaya Vidyalaya.

Page 22 Source: Vikas Publishing House

Promoter Profile – Sajili Shirodkar

1 Sajili completed her CA in 1990 and worked for three years with DSP, Times
Guarantee and Tata Finance.
 
2 Sajili joined Madhubun in 1993
 
3 She started with a sales focus and has extensive experience in managing other
departments including editorial, operations, logistics, administration, etc
 
4 Sajili has been heading Madhubun Educational books since 1998

Page 23 Source: Vikas Publishing House